Your work has
evolved. shifted. improved. grown.
Your website should too.

Brand messaging and web design for the next best chapter of your business.

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Second-Career Entrepreneurs

You’ve spent decades honing your expertise, and you’re finally ready to start your own business.

Businesses in Transition

You’ve built a thriving business, and it’s time to redefine your brand around bigger ambitions.

This isn’t just about a new website.
If it were that easy, a DIY template might do.

Beautiful design without the right message is just decoration.
The right message without a beautiful design gets ignored.

You need both. And it can be one of the hardest things to strategize solo.

Deana Ward - Squarespace Website Designer
  • WEBSITE DESIGNER ⚡︎ BRAND MESSAGE EXPERT

For business owners who are ready for more.

I’m Deana, and after a decade+ working with hundreds of clients, I’ve honed a simple & soulful approach to brand messaging and website design. One that distills the details of your great work into a clear point of view and clean design. Your website should position you as a leader in your field and open doors to better opportunities, more inquiries, and greater online visibility.

If you feel too close to your work to figure this out alone. Or if you’re tired of brainstorming with AI only to end up with idea fatigue and too many “great idea!” goose chases…

I CAN HELP →

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Website Design

Two packages (semi-custom or custom) with optional add-ons tailored to your goals, so you can launch and get going in your new direction.


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Brand Kit Creation

A complete brand system to keep your slide decks, business cards, client materials, and marketing channels clear and consistent.


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Message Strategy

I’ll get to know you, your work, and your clients so your story unfolds in exactly the right order, builds trust naturally, and never feels salesy.

A kind, supportive, and consultative approach.

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Confused about how to organize your website so newcomers instantly engage and easily click to key goal pages?

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Not sure what to include and what to prune from your message so your ideal clients are excited to take the next step?

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Want experienced guidance on other parts of your website’s ecosystem, like SEO, email marketing or selling courses?

My clients are going places.

They’ve been featured, interviewed, or quoted by some of the biggest media outlets. They’ve also written books for Simon & Schuster, Penguin Random House, and McGraw-Hill.

Our Projects & Case Studies

For business owners who want to grow with soul.