SQUARESPACE DESIGNER + WEBSITE COPYWRITER + BRAND DESIGNER

Hey there, I’m Deana.

I seem to attract certain types of people into my world — my clients are smart business owners who don’t want to feel frustrated or bottlenecked by technology. They’d rather leave the branding, design, messaging, and foundational SEO of their website to an experienced professional.

The people who enjoy working with me are:

  • Pivoting their career by starting their own business

  • Growing from a solo to a group practice (or firm)

  • Evolving an existing business in a new direction

  • Expanding or recalibrating their brand and/or services

Simple & soulful sites feel different, and they are…

Because for a website to be truly effective, the process shouldn’t start with picking a design. It should begin with a clear understanding of:

  • Who you serve and what they’re looking for

  • Your immediate and long-term growth goals

  • Business problems your website can play a major role in resolving

Every Simple & Soulful project starts with thoughtful prework that guides you to greater clarity about your customer niche and your message direction. It also helps identify your best opportunities for streamlining important business systems and SEO opportunities.

…and THEN we focus on aesthetics.

The design of your site is informed by the clarity of your niche, industry, message, and goals.

Meet The Team

While you’ll work with me (Deana) from start to finish, I collaborate with Squarespace professionals whose expertise and kind way of working complement mine. We’re passionate about creating unique, easy-to-manage solutions that make your business better and your life easier.

  • SQUARESPACE PRO + DESIGNER + WRITER

    • Before starting Simple & Soulful ten years ago, I worked as a project manager for a team of video game developers.

    • Met my husband in second grade. Raised three funny, thoughtful, independent kids. Now we're empty-nesters.

    • When I'm not working, I'm hiking, snowshoeing, kayaking, knitting, sewing, reading, and sitting under the stars (and a blanket) by our fire pit.

  • SQUARESPACE CUSTOMIZATION EXPERT

    • I have been customizing Squarespace websites full-time since 2018

    • My senior year of high school I was the leading scorer in the state of California for basketball.

    • When I'm not working, I'm playing basketball, snowboarding, running, or learning more about coding.

  • SQUARESPACE DESIGNER

    • I started designing and developing Squarespace websites immediately out of college.

    • I love doing pottery and hope to build my own home studio one day to sell my ceramics.

    • When I'm not working, I'm crocheting, reading, playing video games, or learning something new.

Why we should visit about updating your website:

  • You’ve DIY’d your site, and it looks dated, confusing, or low quality

  • You have a template site that feels blah (and eerily similar to others in your market)

  • You get tongue-tied or verbose when writing about what you do

  • Your analytics indicate that people aren’t vibing with your site (because they’re bouncing)

  • Your business has shifted, and it’s time to elevate your brand

  • You’d love to work with a designer who is knowledgeable, organized, patient, and listens to you

  • You’re tired of getting sucked into the research rabbit hole of website how-to’s

  • You want a consultative sounding board for your business ideas

  • You’re in WordPress, Wix, Strikingly (or another platform) that you dread using

“Our previous website didn’t showcase our expertise very well or maintain a professional image. Since our re-launch, we’ve gained a new sense of pride and confidence that has made a positive impact in moving forward!”

— JULIE EDSFORTH | CO-FOUNDER & SEARCH CONSULTANT | CLOVER SEARCH WORKS