MEET THE SIMPLE AND SOULFUL CREATIVE TEAM

I’m Deana.

Over the past decade, I've worked with hundreds of clients and watched just about every gimmick and overpromised shortcut cycle through this industry. Trendy tactics that fizzled fast. Hypey experts selling unrealistic results. Marketing noise that left everyone exhausted.

Through it all, the basics remain timeless. They're the difference between a strong brand foundation you can build a sustainable business on and a beautiful façade that looks good but feels lifeless.

For a website to actually work, you need:

A simple, strategic design that is easy to navigate and built to convert
A soulful message that nurtures trust and positions you as a leader in your field

My clients are coaches, consultants, therapists, nonprofits, and speakers.

They’re in the business of elevating others.

What they have in common is that they're selling something intangible. And selling the intangible comes with its own unique challenges. Your potential clients can't hold your service in their hands or return it if it doesn't fit.

Hiring you is a deeply personal decision.
It depends on connection.
On trust.
On feeling safe and certain that you're the right person for them.

And this is why the message and design of your website need to be precisely synced. It’s why I include a brand strategy brief and copy editing with every project. And it's why Simple & Soulful sites have a subtle authority that makes the right people stop scrolling and click through to your contact page.

Meet The Team

While you’ll work with me (Deana) from start to finish, I collaborate with Squarespace professionals whose expertise and kind way of working complement mine. We’re passionate about creating unique, easy-to-manage solutions that make your business better and your life easier.

SQUARESPACE PRO + DESIGNER + WRITER
- Before starting Simple & Soulful over ten years ago, I worked as a project manager for a team of video game developers.
- Met my husband in second grade. Raised three funny, thoughtful, independent kids. Now we're empty-nesters.
- When I'm not working, I'm hiking, snowshoeing, kayaking, knitting, sewing, reading, and sitting under the stars (and a blanket) by our fire pit.

Simple & Soulful Creative's Moses Wars is wearing a black polo shirt against light gray background.

BUSINESS CONSULTANT + MARKETING / SALES STRATEGIST
- Before co-founding Simple & Soulful in 2014, I spent my career in sales—helping businesses grow, solving problems, and building lasting client relationships.
- I handle the SEO, content prep, and systems integration side of our business, making sure our clients’ websites not only look good but also get found.
- Married to my second-grade sweetheart. Proud dad of three independent, creative kids.
- When I’m not working, you’ll find me hiking, cooking, or tackling a good home project.

SQUARESPACE CUSTOMIZATION EXPERT
- I have been customizing Squarespace websites full-time since 2018
- My senior year of high school I was the leading scorer in the state of California for basketball.
- When I'm not working, I'm playing basketball, snowboarding, running, or learning more about coding.

You're launching a new business after years of developing your expertise in the corporate world
You're growing from a solo to a group practice
Your website used to be a source of pride, but your business has evolved, and now it feels misaligned
You DIY'd your site (and it looks it), which is undermining the quality of your services
You have a template site that looks generic and lacks message strategy or SEO
You're too close to your work and get tongue-tied or verbose when writing about what you do
Your analytics show people are landing and leaving
You'd love a designer who is knowledgeable, organized, and actually listens
You're tired of falling down the rabbit hole of website how-to's
You tried writing your brand message with AI and ended up sounding like everyone else
You want an experienced, consultative sounding board for your business ideas
You're stuck on a platform you dread using