What clients say…
You went above and beyond.
“My website had become a hot mess and didn't reflect the quality of the clients I work with or the services I offer. A friend pointed me to a site you'd done for another coach, and it was beautiful—simple and clean, and it still had personality. Plus, your portfolio of work is impressive. On our first call, I could tell that you understood my goals and would do a great job.
‘Above and beyond’ is the phrase that was in my head as I thought about writing this testimonial. I know that some of the revisions and other work you did on my site went over the agreed-on scope, and I am hugely grateful. I also greatly appreciate the Loom videos and thoughtful instructions every step of the way.
I've worked with a few designers who are simply much more casual about the whole process (and the results). As someone who notices all the details, I appreciate working with a designer who takes them seriously, too.
Working with you was a great investment in my business. My site looks so much more professional and makes a better first impression!”
Our new site tells our story more effectively.
“We chose Simple and Soulful based on a trusted colleague's recommendation. After viewing her expansive portfolio and speaking with Deana, we were impressed by her attentive approach and ability to understand our goals. Additionally, we found her fees to be very reasonable, providing excellent value for the quality of work offered.
Deana's flexibility and responsiveness were outstanding. Her fresh perspective on our work was invaluable. We were particularly grateful for her patience when we needed more time or requested revisions; she never rushed us or imposed extra charges for these adjustments. Most impressively, her use of short instructional videos to explain site revisions and features was both efficient and empowering, enabling us to manage future changes independently.
Our previous website didn’t showcase our expertise very well or maintain a professional image. The new site not only tells our story more effectively but also significantly enhances functionality. It was undoubtedly a worthwhile investment in our online presence. The new design better represents our organization, instilling a sense of pride and professionalism that we believe will positively impact our business.
The whole process with Deana stood out for its ease, flexibility, and patience. She executed every requested change efficiently and maintained a consistently accommodating attitude throughout the project, even when we needed extra time or revisions. This level of service, adaptability, and understanding was refreshing and deeply appreciated.”
JULIE EDSFORTH | CO-FOUNDER & SEARCH CONSULTANT | CLOVER SEARCH WORKS
You think through the whole business with a client.
“The other site you created for me was instrumental in helping me expand my business and grow my training academy.
I love your way of working—the clarity, organization, creative process, and openness to where it can go. I also felt comfortable that you already had a good sense of my business so working with you again was a no-brainer!
You don't just create websites. You think through the whole business with a client, helping them work through their great ideas AND their chaos. Then you build an online home that is beautiful and streamlined.
What always delights me about working with you is your kindness, availability, design expertise, creative inspiration, and technical expertise. You gave thoughtful attention to both me AND my clients from start to finish.
While I enjoy writing, it can be so hard to see the forest from the trees when you’re writing for your own business. You really helped me work through some sticky copywriting points. I can be so 'in' my work that it's hard for me to remember to drop the sciencey language and speak my clients’ language instead. You also knew what was good to keep on the sales page and what to prune away because it was slowing down sales conversions. I regularly receive compliments that the website is the opposite of overwhelming and that's the feeling I was looking for when people visit!
What’s more? I have already had 8 people confirm their place on this year's course— 3 months in advance of starting! That’s incredible!
It was an absolute dream to work with you (again) and co-create this together, Deana. You really brought your magic and I am incredibly happy. I even had a drop in my mood after we finished because I loved the creating stage so much—haha! It's so brilliant to have you on my team. Much love as always from Ireland!”
LISA DE JONG | FOUNDER & DIRECTOR | THE MENSTRUAL COACH ACADEMY
Received two sponsorships immediately after launching.
“Working with you was absolutely a great investment. You took my rambling description of what I do and distilled into a concise, clear message. On top of that, my branding is BEAUTIFUL and meaningful—you transformed by late father’s handwriting into a logo that is just so special!
Immediately after launching the new site, I received sponsorships for TWO stalls. It has been so exciting watching my donations come in!
Working with you felt easy, even during a very busy time for my business. I also loved how pleasant and upbeat you were throughout the entire process! You made it celebratory and joyful!
I regularly get asked who designed my website because it is so sophisticated and thoughtful. I am grateful for the experience of working with you and look forward to our next collaboration (another site for our growing family business)!”
A beautiful site packed with SEO and credibility.
“After several months of researching and meeting with lots of designers, I selected Simple and Soulful not only because Deana was highly recommended by a friend that had loved working with her, but also because she was able to clearly see my vision and provide a simple and organized path forward.
I can’t thank Deana enough for going above and beyond to support me as we navigated the website design. She quickly and patiently responded to my questions and gave me time and room to think through things so I could feel confident and at ease with every decision. She was also super helpful in helping me clarify the services I wanted to offer my customers.
I am proud of my new website. Every word, page, and image represents me and what I want clients to experience as they use it. Additionally, the website's flow and ease of use have made it a lifesaver for me. I started taking clients and selling retreats and classes right away!
This was my first experience creating a website, and it was a tremendous help to have expert support. I can’t tell you how relieved I am that I didn’t DIY this or attempt to use a one-size-fits-all template. I’m pretty sure that would’ve been an overwhelming waste of time for me.
Deana helped me create a strategic site that, while beautiful, is packed with SEO and credibility — in other words, it’s designed to sell and support my goals (while maintaining a warm and inviting experience).
Oh — one more thing — after a few months of launching my website, there were some additional projects that I wanted to complete for my business. These included designing business cards, promotional flyers, and brochures; guidance setting up social media; setting up an events calendar and selling classes; creating post-event surveys; creating packages and gift certificates; updating the site with new images; and more! Deana’s 8-hour retainer package was just the ticket! I can’t believe everything we completed in 8 hours! With Deana by my side, we got these items crossed off my list so I could save time and focus on my work. I highly recommend this resource and will likely use it again to support me with future projects!”
SUSIE FAZLOLLAHI | REGISTERED DIETITIAN NUTRITIONIST | PARVANEH COACHING
You created innovative ways to improve things.
“I spoke with other designers but hired you because you answered my questions with ease and your portfolio of work was impressive. I was delighted that you happily provided guidance, consulting, endless revisions, and insights that went beyond the scope of the project.
This was a great investment in our business. I'm very happy with the way our site turned out—it is everything we hoped for. And the new design helped us solve many process problems that our old site wasn’t capable of.
Speaking of the old design — everything was a disaster. I was dealing with someone who only knew how to do things one way which was frustrating. You, on the other hand, were very knowledgeable, very generous with that knowledge, and always coming up with innovative ways to improve things. Plus, your tried and true process made working together so simple. OHHH and you’re very funny and patient:)
Deana, you were a pleasure to work with. You made a complicated process as easy as possible. You never gave me no for answer—you always found a way. You were definitely a great guide throughout the process. Another thing I appreciated was you had answers to most of my questions and concerns, and the few times you didn't, you did the research and helped me solve those concerns or problems. You were meticulous about improving our SEO and I just appreciate everything you did for us!”
You helped me solve some key problems.
“A colleague of mine had worked with you and I liked the simplicity and clarity of her site. In doing further research, I learned that you really understand businesses like mine!
I was impressed at the flexibility, partnership, and collaboration that you demonstrated throughout the project. I know I'm the customer but often "experts" push back on client ideas. I never felt inhibited in sharing my concerns, suggesting changes, asking questions, or having "dumb" moments. You were a great partner and teacher. Plus, you helped me solve some key problems with my old Squarespace website — the new site is more accessible, more modern, better targeted to my desired clients, and SEO optimized!
I’ve worked with designers in the past, but what was lacking in those experiences was a consultative, skilled approach to ALL of the important aspects of a great site: strategized copy, cohesive branding, and all the nuanced, professional, and creative solutions you put in place that I wouldn’t have known to consider.
I loved working with you. The pre-work was HARD, but it really made me think about aspects of my business that needed attention. Plus — it got me to put all of my good thinking in ONE place, which will prove helpful as I move into the next chapter of my business!”
Two new inquiries the day after launch.
“One of the things I loved about working with you is that you communicate like a coach. You asked good questions and listened to what I needed and wanted. In a service business, the person is just as important as the product, and you are a pleasure to work with. You understand the coaching business and what a website needs to do for that kind of business.
When I hired you, the business was still in formation. We had to work out the messaging together and you were very patient and flexible with the extended timeline I needed so I could organize my thoughts.
Because my clients are aesthetically astute creatives, I it was important that my website reflect that. The site you created for me presents my voice authentically and has really made me stand out from from other coaches. The investment has been worth it!
By the evening of the day the site was launched, I had two new inquiries! The messaging as well as the graphics are really resonating with my audience and I get compliments from people all the time. I have been recommending you to other coaches and will continue to do so!”
SUMMER VARDE | CERTIFIED ADHD COACH FOR PROFESSIONALS | SCATTERED CREATIVES
A process that’s clear, manageable, and best of all…enjoyable.
“Deana came highly recommended by a colleague who has a beautiful website.
I wanted to do as much as possible for the website myself (like write and edit my own copy), to contain costs and to be involved in the creative aspect of the project. Deana was very supportive and patiently walked me through my part of the process, even though she could have done it much more efficiently herself. Since I am launching a new business, the process of creating the website paralleled my process of clarifying my business model. Deana's insights were so helpful, since she has had experiences with many other businesses, and therefore a broader perspective.
I wanted my business identity to strike a balance between professional and personal/intimate due to the nature of my service (women's health) and my desire to create a different model than what is generally available. Deana worked with me through multiple revisions to find the sweet spot. And I feel like we really did!
I am a complete newbie to website creation. I had no idea what to expect, but Deana's patience and guidance made the process clear, manageable, and best of all, enjoyable.”
HEIDI BIEGEL, MSN, CNM, MSMP | FOUNDER SECOND SPRING MIDLIFE WOMEN’S HEALTH
Delighted by your fast turnaround time.
“When I was shopping for a website designer I was looking for a customized and personal experience. I didn’t want to work with a big team and have my project bounce between multiple people. I was delighted by your fast turn-around times, your easy-going attitude (e.g., design is subjective so here's what I think but we can do whatever is your preference), and your excellent design eye. I also loved how clear you made the process.
I definitely feel more confident about my site and the inquiry > calendar workflow has been a great time-saver!
I loved how you set great expectations about what to expect. For example, working backwards from the launch date, and knowing when my pre-work was due allowed me to conceptualize and get the right photography and budget the appropriate amount of time on my end. Thanks for everything!”
ALI GRABLER STEIN | BUSINESS STRATEGY CONSULTANT FOR ARCHITECTS & DESIGNERS
Started attracting new clients immediately.
“Deana was patient, thorough, and so kind the whole way through. I think what surprised me most about working with her was the level of support and guidance during the process, especially in those times when I didn’t know what I didn’t know in terms of effective web design.
The biggest problem was that my business had evolved, and I needed a website that represented this new chapter. Because my business name had changed, I needed a brand refresh, help with messaging, and a solid strategy for new client acquisition. Deana has helped a lot of businesses get off the ground and shared valuable insights. Working with her was definitely a good investment!
During my two-month prework time, Deana set up a landing page so I could start attracting clients right away (even during the prework and production phases). As soon as that page went up, I had an ideal client come through the site, book a call, and sign up for coaching. I believe that was due to the excellent messaging and SEO.
I’m so happy I decided to work with Deana!”
MICHELLE CARAVELLA | REGISTERED DIETITIAN NUTRITIONIST & SPIRITUAL EMPOWERMENT COACH
The SEO is working!
“I hired you because my friend Alexis has a gorgeous website and said she enjoyed working with you!
I was super grateful for your care for my brand, your creative ideas, and your support in making videos for me so that I know how to manage the site going forward. You migrated me from Squarespace 7.0 into 7.1, which is so much easier to use!
Not only do I now have a brand, logo, and color palette that I'm really proud of, but my site is ALSO getting ranked better on Google thanks to how you implemented keywords in the right places on all the pages. My old site didn’t have SEO (because I’d built it myself), but this site does and it’s WORKING!”
Several new clients chose my practice because of my website.
“You came highly recommended by a friend who was so happy to have worked with you.
I loved doing the homework! It got me to sit and really get to reflect on the people I was treating and who I wanted to treat going forward. It also encouraged me to find my USP and understand my own business better! Initially, when Deana said there's a 2-month lead to get the homework done, I thought, wow, that's kinda long, but then I realized how much info Deana pulled out with the homework, and it meant she really got to understand me and my patients really well. This is totally reflective of how the website looks and feels and also who I get walking through the door.
Also, I loved how responsive Deana was to all my emails. She made the process of communication so enjoyable!
I don't think I realized how satisfying it is to have a logo with a consistent brand and color scheme. I love the logo and colors throughout my website. Deana was also so helpful with the integration of fonts, colors, and graphics into programs I already use for my business (like Canva).
Several new patients have said they chose to come to my practice because my website looks so professional and friendly, which were the themes I was going for with Deana. I work in an area of Dublin, Ireland, that's chocka-block with Osteopaths - having a website and booking system that's accessible and clear makes all the difference to someone considering booking with you or going elsewhere. Since launching the website, everyone books online, cancels, and reschedules appointments by themselves now, so I get far fewer emails and texts to arrange appointments, which is lovely for me and them! I’ve welcomed lots of new patients and patient inquiries and have more peace of mind. I also love how my Google Reviews are visible on the homepage. This is really important. This feature instills so much trust right off the bat for any new patient. They don't have to look far on the site to be reassured that past patients are happy with my work.
I used WordPress to build my previous site, and the experience of working with Deana and Squarespace has been integrated, smooth, and generally very easy! I loved outsourcing the work. I loved seeing what creative ideas and progress Deana made week after week, and, all in all, I found the process very satisfying. My brain melts a little at the thought of trying to do all that work myself, and I love what Deana and her team brought to the table!
I loved how organized you guys are! I also loved the way you communicated throughout the project. All the correspondence was efficient and timely. Everything from the payment plan to the project time tables to the homework - it was just a very well-oiled machine! I think these attributes allow lots of room for the unique creativity that Deana brings to her work and the individual flare she offers each of her clients.”
As a marketing professional, myself, I can’t recommend Deana enough.
“Deana knocked it out of the park once again. People who visit my site are so impressed with the cleanliness of the design, the thoughtful choice of colors, and the memorable logo.
I had a very specific project with a tight turnaround, and she made it happen quickly, but without sacrificing any quality or attention to detail. Deana is one of the few designers out there who is both an incredible project manager and also a talented designer and artist. She can truly do it all (which is why I’ve hired her several times). As a marketing professional myself, I can't recommend Deana enough.”
JOHN CLARKE, MA, EDS, LPCC, FOUNDER & CLINICAL DIRECTOR | CALM AGAIN COUNSELING
More client inquiries than ever before!
“I hired you because I LOVE the other site you created for me! What makes it so special to work with you is that you always bring ideas that we hadn’t thought of ourselves, which made our new site a model of efficiency and beauty.
You helped us come up with a search tool that makes it easy for potential clients to find the right match with a therapist on our team. You also helped us come up with an awesome calendar tool that allows people to schedule consults directly off the website, skipping the whole runaround we used to manage with finding mutually convenient times to speak with potential clients.
Since launching the new site, we’ve gotten more inquiries from clients than ever before, which means we’ve experienced an uptick in booked therapy sessions (and we’re in a competitive market in NYC).
As is your trademark, the entire process was seamless, from conception to execution. Every single one of our emails was answered in a kind and productive way, even when we sent one describing the hand motions we were making as we thought about our design! Lol.
We were nervous about re-doing our website because, in this post-pandemic world, it is often the only representation of us that our clients will see—they so often move from the website into Zoom therapy instead of getting to scope out our physical office. We felt comforted by your team’s understanding of this and by your commitment to helping us create a digital space that reflects our practice. The final product exceeded anything we had dared to imagine. Our site looks modern, crisp, and welcoming. It functions as a one-stop way to learn about our values and our team and to book a consult with us. We felt that you understood what made our team special, and you made sure that showed through every single page of our site. It is a beacon of light, healing, and hope for people who are searching for help. Many people can build a website—you built us an online home.”
DR. SARA GLASS | FOUNDER & CLINICAL DIRECTOR | SOUL WELLNESS, NYC
Wicked smart and fiercely organized.
“Deana's process is so organized. Her process also aligned beautifully with the work I was doing with my business coach. Make no mistake— Deana isn't just a web designer. She is a true creative branding coach, who happens to have expertise in web design.
Deana and her team are worth their weight in gold. If you spend money elsewhere, do so at your own risk. In fact, I’ve hired Simple & Soulful multiple times AND I keep Deana on retainer to help me organize and implement ongoing marketing initiatives. She has solved so many problems for me.
Working on my website is now an exercise in productivity. When people reach out through my site, I get the information I need—where I need it. When I want to blog, I can focus on writing and not on figuring out how to even get into my blog. When I want to edit language anywhere on my sight, I can pop in and knock it out without spending major efforts to do so.
Deana is just wicked smart. She's fiercely organized—so even if you aren't—her approach is contagious. Prior to working with her, I always felt like the person I was working with was doing me a favor. They used technical jargon that frustrated and alienated me. With Deana, I felt relieved and with each call, I was getting closer and closer to launching something I would be delighted with. Mission accomplished!
Working with Deana and her team was worth every single penny!”
KAREN HILTON | LEADERSHIP DEVELOPMENT CONSULTANT & SPEAKER | ROCK YOUR VISION
A pleasure to work with and impressive results.
“I hired Simple and Soulful after reviewing multiple different designers. What stood out to me was Deana's prior track record with other therapists’ websites, her attention to detail, and her ability to be one step ahead of me much of the time. She always had time and space for my questions and suggestions and was super flexible — happily working around my schedule. Moses also does really detailed work on SEO and was a tremendous help in learning about online marketing. I could not be happier with working with them, and I intend to remain a customer as long as possible.
One key problem I had was— I wanted a clean look for my practice’s website, and I also wanted a strong and practical SEO foundation (because I’m in a competitive market). Another hurdle was my logo. I had purchased it from a popular and inexpensive design service, and it felt lacking. Deana did some stunning work on this that I was not expecting. She made several creative adjustments to the logo that significantly elevated it. It turned out so well — I simply could not be happier.
My colleagues love my new site and new clients come in the door already saying things like, "I chose you for a reason,” or "Your website made me feel like you already understand what I am going through."
I had prior experiences with other web designers and most were not as impressive to work with — I felt like I was either bugging them or much of the design work seemed repeated from other sites. I never felt that way with this amazing team. I am beyond happy with what they created!
The entire process was very organized, it was easy to contact them with any questions, and their attention to detail was impressive. If you are looking for a web design team that is both a pleasure to work with and gets impressive results, you found it!”
PHILIP GNILKA, Ph.D., LPC, NCC, CCMHC | FOUNDER & CLINICAL DIRECTOR | SEQUOIA COUNSELING GROUP
The right kind of people find me, contact me, and sign with me.
“The process of re-designing my website was structured and organized every step of the way, and I liked the "homework" I had to complete. Deana is like a magician - she asks you questions, you answer, and she churns out a beautiful, well-thought-out website (complete with copy that drives SEO).
Deana and Moses have been my web pros for YEARS, and I can't imagine working with anyone else.
We recently upgraded my website from Squarespace 7.0 to 7.1 with a fresh design and strategy. Before hiring them (years ago), my old site was getting lots of inquiries from the wrong types of clients. Now, I get the right people to find me, contact me, and sign with me. Additionally, referral colleagues and incoming clients gush about the quality of my website. Literally, three people in the last week told me how awesome my website is — clear, professional, welcoming, and infused with personality.
Hiring Deana and Moses (and retaining them) is DEFINITELY a great investment in my business. They have the cred and the evidence to back up what they do, and they DO what they say they're going to do.”
MARIANNA SWALLOW | PUBLIC SPEAKING COACH FOR PROFESSIONALS & TEAMS
I was picky…and you were extremely patient.
“What made this journey an excellent one was your unwavering patience, creativity and spirit. You really listened and developed my vision far further than I could have on my own. Your sense of flow, balance and aesthetics is impeccable — the proof is in the finished product which I’m thrilled about (and already enjoying an increase in my inquiries).
I know I was not an easy client and would be very specific about certain details. You were extremely patient, humorous and I had a great time getting to know you. You’re not just very good at your job, but also a very good, likable, and warm person.”
Significantly increased client inquiries.
“I was not always clear with what I wanted in terms of design and a brand-feel (especially at the beginning), but Deana always listened so patiently, made me feel understood, and helped us both get to a beautiful final product. I loved how she would start creating during our design review calls, live-brainstorming new ideas or adjustments. It made me feel more involved and invested in the process. She made it feel so comfortable to give her feedback, and she is insanely creative and talented – a brilliant combo.
Deana created a cohesive brand for my mental performance coaching business that massively increased my business’s professionalism. The website she built is significantly more modern and optimized than what I previously had. Deana helped me better conceptualize what I wanted for and where I was going with my business. So by the end of our project, I felt clearer with my professional objectives plus, I now have a brand I feel proud of to help me get there. Hiring Simple and Soulful Creative was absolutely worth the time and investment.
I love the new workflow for incoming leads that has significantly increased the number of potential new clients who directly schedule an intro call with me. Deana helped me remove an unnecessary hurdle in my consultation process, and I’m grateful! I’ve had multiple colleagues and clients remark on how much they love the new site. Having such a cohesive, modern, beautiful digital home makes me feel that much more confident as I continue to grow my business.
Also, I know “becoming friends” isn’t by any means a necessary component of a successful business relationship, but how we were able to connect authentically, as humans, going through hard and real life stuff at times, even when we missed deadlines and took longer than we thought… I always felt like Deana “got me,” and it made it that much easier to be honest, real, and collaborate. I wish we could be neighbors and get together for tea regularly! :) I suppose all that is to say, I’m grateful for how human she made this whole process. She made me feel truly valued both as her client and as a human.”
Helped move my practice forward.
“You came strongly recommended! I had always admired Liz Orchard's website before I needed my own, and asked her who she used. She had glowing reviews of what it was like to work with you :) What delighted me about working with you was how endlessly compassionate you were along the way, whether I was expressing anxieties, or running behind in my prework, or struggling with something that seemed like it should be easy — you were always responsive, encouraging and supportive and it made me feel so confident moving toward launch.
I am in the process of building my clinic and the fact that the website feels so beautiful and perfectly aligned with our mission means I feel proud and confident. We are shining our warmth to the world and giving people who are suffering a gentle online place to land. Deana thank you for helping launch my practice forward and providing so much authentic and loving encouragement along the way!”
JESSIE DALEY | FOUNDER & CLINICAL DIRECTOR | SOLACE MENTAL HEALTH & WELLNESS
I’m very specific and Deana nailed it!
“Working with Deana was an absolute pleasure from start to finish. I loved how organized she was — the prework, phases, and design expectations were laid out in such a great way and she really delivered. From the first call with Deana I felt that she "got me" as a designer.
We worked seamlessly throughout the project, and any tweaks we made were minor. She also came up with new and additional options for the design that fulfilled my vision. I am a very specific person in what I like and Deana nailed it! I now have a beautiful logo and website that I am so very thrilled to share with new clients!”
ANJA MICHALS | PRINCIPAL DESIGNER & OWNER | ANJA MICHALS INTERIOR DESIGN
Immediately after launching, my inquiries increased.
“I saw the beautiful site you created for Spoke Circles, and was impressed by your organized and thoughtful approach to our consult and the quote you provided.
I don't often meet people who listen so very thoroughly. During our entire process, I felt that my goals were heard and deeply understood. I was so pleasantly surprised to find that your team went beyond what I expected. You created a work of art that expresses more than I even imagined it would. You supported my visions, not just through your words, but through your implementation of extra features and graphics throughout the website. I would say the entire process surprised and delighted me!
You helped me integrate all my past names and achievements into a very cohesive online experience.
Immediately after launch, I received inquiries from respected media professionals and enjoyed positive feedback from clients and colleagues. The inquiries I am now receiving through my new site are more targeted toward my areas of expertise and interest than ever before.
I will never be able to work with anyone else—this experience was seamless, organized, clear, and efficient. And the results were bespoke and truly excellent!
Thank you for your kindness, your support, and your expertise. I have tears in my eyes when I think about how beautiful my website is, and how I finally have a space that reflects who I am. Also—thank you for being so LGBTQ+ affirming throughout the process.”
I have already increased my traffic and subscribers.
“From the first discovery call, I connected with Deana's warm and creative energy.
Deana went above and beyond with the edits and tweaks throughout the process, and I was delighted with her responsiveness and design sense. I especially appreciated the Mailchimp integration help, and I adored the helpful Loom explanation videos!
Hiring Soulful & Simple was the best investment! I absolutely loved working with Deana throughout the design process, and I LOVE my new website because it so beautifully expresses who I am and what my business is about. Dean's design sense, intuitiveness, and dedication are amazing.
I received so many compliments on the new website, my favorite being: "It's so YOU!" I have peace of mind that the face of my business is fun, intuitive, and professional. I have already increased my subscribers and traffic.
It is such a delight when a designer truly understands you and your business. A quality designer invites you to co-create something that speaks to your unique interaction with the world—Deana and Moses of Simple and Soulful Creative fit that bill. I cannot recommend them enough! Deana is creative, innovative, has a brilliant design sense, and is an all-around beautiful human.
It was a pleasure to work with you and get to know you! I will continue to send inquiries your way.”
SHERRILL KNEZEL | GRAPHIC RECORDER, EDUCATOR, ILLUSTRATOR & ARTIST
My client knew I was the right fit for her based on my website.
“I had heard about you on a podcast and when I looked through your work with others, I loved what I found. I wanted to work with a small design firm in order to get personal attention and a custom "look" for my business, along with a simple plan for making it all work. Simple and Soulful checked every box!
I loved how seamless our communication was, and I was especially delighted by how you could "see" my brand via color palettes, images, and fonts. You truly turned my words and ideas into a concrete and beautiful brand.
This was absolutely a great investment in my business. I am a telehealth therapist and my website IS the space that my business inhabits on the web. This was worth every penny.
Within days of launching the new site, I welcomed a new client. She shared that as soon as she saw my site she knew I was the "right fit" for her as a therapist.
Prior to my new Simple & Soulful website, my old site had been built by a "one size fits all" design company and it felt impersonal and complicated. I was always left with more questions than answers, often having more work pushed back on me, the customer. That didn't align for me. Alternatively, Simple & Soulful assigned pre-work that was very thorough and concrete—and they took it from there. Seamless.
Working with Deana and Moses was the easiest project I've done in my business to date. They're professional, boundaried, ethical, and just plain kind. I highly recommend working with them.”
You implemented smart systems for my e-commerce business.
“I decided to reach out because of a recommendation from a friend (Orlagh O'Brien), whose site you also created.
I was delighted about how smooth and clear your communications were during my project! I loved the Loom updates and how organized your systems are. It was all straightforward to follow. I also appreciated how you took my design ideas and finessed them, and then integrated them into the overall flow of my site.
You really helped solve some business problems for me. I needed a professional, clear, and functional e-commerce site that would enable me to get hired by clients worldwide. You took the time to recommend and implement backed systems like mail integrations, payment gateways, and booking systems so my business can flow better.
Since launching, I have received a lot of positive feedback and inquiry about my services. I'm frequently told that my new site is very easy to navigate and encourages people to keep viewing and exploring. I needed a site that is both creative and professional. You nailed it. I utilize my new branding in my education materials and I can tell you that people engage with the materials more—they're easier to follow and more visually appealing. My client proposals also look much smarter and are getting very positive responses.
I've worked with other designers in the past and nothing seemed organized or was delivered on time. It's hard to find someone who can combine excellent design with technical delivery!
Working with you has been such a gift. You listened, cared, understood, and translated my ideas into a professional, clean, efficient, and clear design—and stress-free project delivery! You took the time to understand not only my needs but also my character—what I stand for in the world. You translated everything into copy, design, and a great website that is attracting my ideal clients. You're a great teacher who explained and demonstrated the backend of my site so I can use its functionality to the fullest. I'm so grateful for having found you and hope to work together again in the future!”
You handled everything so I could focus on my work.
“Working with you was so smooth and clear. I felt very contained in the process and always knew next steps. There was never any confusion. I also felt very supported when I lost my own creative clarity! Lastly, I really loved your intuitive design decisions outside of our calls. They landed really well for me.
It’s only been a few days since launch but the compliments are rolling in. One friend texted to say the new website gave him a feeling of wanting to book into a fabulous spa! Another said it was one of the most clearly laid out sites he'd seen in a long time. Another said my branding was strong. It's lovely to hear this!
I have worked creatively with people (and on my own) before. It was always a bit chaotic and confusing. This process however was smooth, clear, and contained. The organisation and structure really helped me to lean into the creativity and the process itself.
I can't recommend Deana and Moses enough. It has been an absolute pleasure to work with them. It's not easy choosing designers and consultants for one's business. It needs to be a good fit, while also meeting business and design needs. But the minute I got off the first consult call with Deana, I knew I wanted to hire them. Deana and Moses run a very structured and organised business, which really supported the creative process we embarked on together. I trusted everything was being looked after in the background while I could simply focus on the homework they gave me. Also, it might be helpful to know that you don't need to know "exactly what you want or need" in terms of design and consultancy before committing to this process. Deana helped me to get the clarity I needed throughout the project with her.”
Talented people who love what they do.
“My website was five years old, and I was ready to announce several new services. I did a quick search for Squarespace Designers and there you were!
I was so delighted by how organized you were! I loved the prework materials. I also found the videos you sent a good way to communicate since we were in different time zones.
Your project process is very thoughtful and streamlined and I appreciated that. I'm also in love with how you created a distinct and beautiful design for my website. You took the raw materials of my logo and colors and turned them into a website that SINGS!
Working with you was definitely a good investment and I’m truly pleased with the result.
It’s a joy to work with talented people who clearly love what they do—that’s you!
I don't understand why anyone would hesitate to work with you. :)”
Two weeks later — new clients!
“My first conversation with Deana was warm and understanding. I knew instantly she was the right designer for me.
Her patience was lovely. Even though I had a medical setback, Deana stayed with me and picked up where we left off when my health was ready.
Every time I had a problem or question she was on it. Often with a helpful, personalized video.
Less than two weeks after the soft launch, I experienced new client inquiries. She created a simple and streamlined client onboarding system that works!
Deana took my ideas and my business principles and put them together beautifully. I’m 250% pleased with the result!
If you’re wondering who to hire for your new website you should absolutely get in touch with Simple & Soulful. I wouldn’t think twice about it.”
She cares about your website like it’s her own.
“The Simple & Soulful team came very highly recommended by a trusted colleague.
What delighted me about the project was Deana’s professionalism, accessibility, and creativity. We transferred from Wix to Squarespace and in doing so, Deana solved some key problems for us. The flow of the site is much better now and the site speed is much faster. Additionally, our new streamlined booking system (that she helped us integrate) is working fantastically! Transferring to a new website platform can feel risky, but Deana’s team paid attention to every detail to retain our existing SEO and optimize the pages to perform even better in the search engines.
If you’re considering a website redesign, Simple & Soulful is worth it! Deana is an absolute pleasure to work with—she cares for your website like it’s her own.”
ISAAC SMITH, MAT, LCSW, FNTP | FOUNDER WHOLE WELLNESS THERAPY
My traffic increased more than 10X and my opt-ins at least 5X.
“Deana and Moses were so warm and genuine, I felt like I was working with longtime friends. The only thing better than that experience was their results. Thanks to their help with SEO, what happened with my website was far beyond what I could have hoped for, practically without trying. Not long after our work together, life circumstances took me away from my website and anything but referral-based work. I'd only written a few posts under their guidance, and I assumed I'd let the ball drop. Several months later, to my great surprise, my traffic had increased more than 10X and my opt-ins at least 5X. At first, I assumed it was a mistake, but no. The Google juice had kicked in, and my number one longtail keyword was consistently ranking in the top 3 results of Google! And it's stayed there ever since.”