About the project:
Dani Beam and I first collaborated in 2021 on the original website for her consulting business. When she launched Relay Community Benefit, a new venture focused on nonprofit consulting, she returned to create a site that would reflect this next phase of growth — with a clear, confident digital presence to match.
Dani and her team were busy — often traveling for business — so I designed a streamlined process that allowed for quick feedback and decision-making without endless meetings. I incorporated their ideas, focusing on conversion strategy and SEO, and offered guidance and copy edits to ensure the content resonated instantly and remained easy to skim.
To maintain visual consistency, I collaborated closely with their graphic designer to ensure the site aligned beautifully with their existing marketing collateral. The result: a clean, strategic website that communicates credibility, clarity, and care — and launched right on schedule.
Working with Dani is always a true partnership, and it’s been a joy to support her as both her business and vision continue to expand.
DANI’S PROJECT INCLUDED:
Custom Squarespace Design
Copy editing for SEO
SQUARESPACE DESIGN
COPY EDITING FOR SEO
Relay Community Benefit
In Dani’s own words…
“I’ve had the good fortune to work with Simple and Soulful many times, twice for my web design needs, and now in partnership with my clients who need their own websites. Beam Consulting and Relay have chosen to subcontract these engagements because we know that Deana and Moses will provide clear, consistent, creative, and compassionate direction for web design. What they create always looks great, but more importantly, really sells! I couldn't recommend them more.”