We started our journey by looking at her previous, DIY Squarespace website. Sarah had done a great job with it as you can see below. But she wasn't pleased with it. She wanted her images to feel cohesive all across the site. She also wanted a logo that felt right. And she wanted to tell her story in a way that brought the complexities and nuances of her work down to earth for people outside the mental health field.

We started Lana's project by clarifying her brand's color palette and personality. Within her Pinterest mood board I saw she is drawn to Celtic knots and the symbolism of the number three. The answers to her Brand Clarity Workbook also revealed she is an Autumn personality. 

Working with Rita Conner of Live The Wow Now was an absolute joy. She's an upbeat woman with the sweetest, most gentle voice, who lives in a sunny Los Angeles. As a life and career coach who specializes in helping empty nesters and people at the complicated crossroads of a career run dry and unrealized dreams begging to be honored, she needed a total website makeover.