Frequently Asked Questions

  • Each project has a baseline price with no additional services included. For example, the Essentials Package without any add-ons is $4000. But if you want to include other services in your project (such as branding, email campaign set-up, copy editing, etc.), your project quote will be adjusted to include those services.

  • This varies depending on the services included in your project. The Essentials pages without any add-ons can be completed in two weeks (if your content, photos, and branding are provided in your project folder on the specified due date).

    The Partner package is a comprehensive 8-week journey that includes coaching sessions and strategic touchpoints at each project phase in addition to website and brand design. If additional services are included in your Partner package, your project scope and timeline will be adjusted.

    When I quote your project, I will include a detailed week-by-week timeline based your selected package and add-ons.

  • The Essentials package without any add-ons can typically begin within three weeks. Larger (custom) projects require in-depth prework and are usually scheduled a month in advance. This gives my clients plenty of time to complete their project worksheets and schedule a photoshoot (if they’d like). After our initial visit, I will send you a project quote that is customized with a detailed week-by-week project timeline.

  • Absolutely! Squarespace is mobile responsive, which means the pages automatically adjust to look fantastic on the viewer’s screen size. Prior to launching your website, the Simple & Soulful team will complete an in-depth quality check to ensure that all the pages look great on desktop, mobile, and everything in between!

  • Every site I launch comes with basic SEO and AIO which includes:

    • a streamlined user experience (viewers can easily navigate the site thanks to simple and intuitive content organization)

    • photo compression for speedy page load time

    • image optimization with keywords and metatags

    • strategic header tag hierarchy on all the pages

    • page titles, descriptions, and URL slugs for optimal indexing by search engines

    • mobile quality check

    • properly configured regional/location settings on the backend

    • sitewide favicon and mobile sharing image implementation

  • Basic SEO differs from advanced SEO in many ways. Advanced SEO encompasses in-depth keyword research, ongoing analytics tracking, perpetual content publishing, A/B testing, site adjustments, and many other technical implementations. Advanced SEO marries onsite strategies (ie. consistent content publishing) with offsite strategies (acquiring backlinks, marketing promotion, etc.) Your website will be launched with basic SEO best practices in place so if you choose to invest in advanced SEO in the future, you’ll have a strong foundation to build upon.

  • If you are a client of mine and want me to design things like business cards, leave-behind brochures, ebooks (and more!) I am happy to quote those projects for you. I will design your marketing pieces in your Canva Pro account — this way, the files will be easy for you to work with.

  • Squarespace is the perfect blend of form and function. It gives my clients the agility to move forward with their businesses without feeling intimidated about updating their site as their ideas evolve. The Squarespace platform is a marketing eco-system that has important integrations built-in, so you don’t need to juggle multiple systems for things like online booking, email marketing, commerce, events, and more. The learning curve with Squarespace is small compared to other platforms such as WordPress. It’s the perfect website tool for non-techy people.

  • For the first 30-days after your new site is launched, I provide FREE tech support. After that, if you need me for anything you can hire me in two ways: hourly or on retainer. I will provide information on those services at the time of project completion.

  • The Essentials Package
    50% upfront
    50% at the end of launch week

    The Partner Package
    4 equal payments

    25% due upfront
    25% due every two weeks for the duration of your 8 week journey

    When I quote your project, I will include a week-by-week project timeline and payment schedule based on the payment structures above.

  • The first step is to schedule a free 30-minute call. Prior to our call, I’ll send you a meeting reminder along with a link to my video conference line. When we meet, I’ll listen carefully to your ideas. I’ll also ask a few clarifying questions around business friction you want to streamline. This will ensure that the quote I send after our conversation includes what’s necessary to move the needle from where you are now to the next level of business success. After reviewing your project quote, if you decide to work with me, you’ll make your downpayment and we’ll kick off your project 24 hours later! Project kick-off includes setting up your project files, sending you a project Welcome Kit, providing access to your project portal, a project orientation video, and project prework assignments..