We started our journey by looking at her previous, DIY Squarespace website. Sarah had done a great job with it as you can see below. But she wasn't pleased with it. She wanted her images to feel cohesive all across the site. She also wanted a logo that felt right. And she wanted to tell her story in a way that brought the complexities and nuances of her work down to earth for people outside the mental health field.

We started Lana's project by clarifying her brand's color palette and personality. Within her Pinterest mood board I saw she is drawn to Celtic knots and the symbolism of the number three. The answers to her Brand Clarity Workbook also revealed she is an Autumn personality. 

Every Wednesday to share our creative chronicles—tools we're using, things we're loving, stuff we're doing, and ideas we're implementing to navigate and grow our service-based business. This week we're sharing two video tutorials to learn how to use the latest version of iMovie, and the refine edge brush tool in photoshop. We're also sharing a resource to help you promote your blog, a look at our completed staycation project, and a client launch story!

In this post I share a behind-the-scenes look at a website refresh project for my lovely client (and talented life coach) Sarah Papp of sarahpappcoaching.com If you are considering updating your website, perhaps Sarah's story and my marketing guidance is just what you need to pull your new strategy together!