This is the fourth lesson in my Content Marketing 101 series. I created this course because my readers and clients desire a down-to-earth and doable action plan when it comes to using their websites as a structured but expanding tool to grow their businesses! Today's post is a simple + soulful explanation of what blog categories and tags are; and how to use them for increased visibility (SEO) and clear navigation for your readers.

One of the hardest things about having a blog is knowing what to write about. If you don't have a list of topics cued up, you won't write. Trust me. I know from personal experience. In today's post (as part of my ongoing Content Marketing 101 series), I'll help you take the steps of figuring out what to write about. As always, I'll share simple + soulful insights that are easy to understand and take action on. What you write about can help you grow your business; and I believe making money doing what you love is a form of self-care. So let's do this!