— WHAT THE JOURNEY LOOKS LIKE
From blueprint to launch.
Every project starts with a plan and ends with a website you feel proud to share.
HERE’S HOW WE GET THERE
We begin by creating a map.
BECAUSE WEBSITE PROJECTS HAVE MANY MOVING PARTS
Brand identity
Photo direction
Niche clarity
Message positioning
Email subscriber strategy
SEO & AIO
…and before we touch any of that, we begin with a refined plan. One that's created specifically for your business, your ideal clients, and your goals.
We’ll identify where you are, where you want to be, and the fastest way to close that gap.
Your Site Blueprint is the foundation everything else is built on.
It’s the roadmap for our collaboration and corrals all the components of a great website — customer journey, brand message, homepage structure, visual direction, and sitemap.
The Services
Site Blueprint Session
— 90 MINUTE SESSION —
A deep-dive interview, followed by a written brief with recommendations for positioning, message hierarchy, homepage structure, visual direction, and a proposed sitemap.
The Essentials Website
— 3-PAGE SITE —
The perfect option for early-stage business owners who want to build momentum right away with a small website they can scale later — while looking premium from day one.
The Elevated Website
— 7-PAGE SITE —
For established business owners who are ready to pivot, refine, and step into an exciting new chapter. Includes done-for-you copy that sets you apart as the obvious choice for your clients.
A 90-minute interview followed by an actionable site strategy brief.
$800
— THE FOUNDATION FOR A SMOOTH BUILD
The Blueprint Session
When clients come to me, they often don't know exactly what they need, and that's completely normal because it’s hard to see the full picture when you’re inside the frame.
In this 90-minute session, I’ll deep dive into your brand DNA. I want to understand your business and goals from your perspective. I also want to get a pulse on your ideal clients, your unique approach, and your current challenges.
Think of me as your creative partner (with years of experience and insights) who will treat your business with the same care and consideration as my own. As a small business owner myself, I know what’s at stake.
48 hours after your session, I’ll arrive in your inbox with a written brief that:
Clears up confusion about who your brand is for, what it stands for, and why it matters
Defines a user experience that makes sense for what you’re selling
Organizes your ambitions into an actionable website plan
What’s included in the brief:
Site audit with feedback & findings
Customer journey outline
Positioning & messaging recommendations
Proposed homepage structure
Brand moodboard
Suggested sitemap
———
$800
You can implement your plan independently or with another designer. Or you can apply it as credit toward a website project if you’d like to hire me for the build.
Start simple & scale as your business evolves. Ready to launch in one week.
starts at $3500
— EVERYTHING YOU NEED FOR A STRONG START
The Essentials
Investing in a website doesn't mean you have to choose between doing it right and doing it affordably.
The Essentials is perfect for business owners who don’t need a site bigger than their current business. It’s a custom mini-site that looks like it cost more than it did, and is delivered in a few days. What’s more? It includes a built-in training page with videos and resources to help you learn how to edit or add pages as your business evolves.
Here's how it works:
You’ll start with a Site Blueprint Session. If you’d like to move forward with The Essentials, I’ll credit your $800 Blueprint investment toward this package and schedule the project on my calendar.
What's included:
Custom-designed 3-page website (Typically: Home + Services + Contact)
A professional type-based logo (no icon)
Done-for-you copy
Font, color palette & stock photo curation
Mobile optimization
Basic SEO planning & setup
Delivered in 4 days beginning on your scheduled project date
———
$3500
I will apply your Blueprint Session investment as a credit, which brings the project down to $2700
You are welcome to add services to your project (see add-on menu below). We will discuss whether add-on services are right for you during your Blueprint Session.
Your business is ready for a pivot, a refresh, a complete (exciting) makeover.
starts at $7500
— FOR ESTABLISHED BUSINESSES READY TO GROW
The Elevated
The Elevated is a fully custom site for business owners ready to pivot, prune, refine, and show up online with the confidence that comes from having everything dialed in.
Here's how it works:
Like The Essentials, this journey starts with a Site Blueprint Session (your $800 Blueprint investment will be credited toward the project). Elevated projects typically run about 3 weeks from your scheduled start date (your timeline will be customized depending on the add-ons included in your project).
Your prework will be minimal because we will have already completed the strategy and message direction prep during your Blueprint Session.
The Elevate is a more comprehensive project — more pages, more strategy, and more done-for-you copy written in your voice, from your unique point of view, while nurturing connection with your ‘right-fit’ clients.
What's included:
Fully custom-designed website, up to 7 pages (more pages can be included)
A professional type-based logo (a full logo design can be added)
Done-for-you copy for your entire site
Brand photoshoot recommendations
Font, color palette & stock photo curation
Mobile optimization
Basic SEO planning & setup
Delivered in approximately 3 weeks*, beginning on your scheduled project date
———
Starts at $7,500
I'll apply your $800 Blueprint investment as a credit toward your project. * Because every Elevated project is scoped to meet your needs, we'll confirm the final project investment based on what we uncover in your Blueprint Session (as add-ons may be desired).
— WE’LL IDENTIFY YOUR PROJECT SCOPE DURING YOUR BLUEPRINT SESSION
Add-on services that can be included in your project:
ONLINE STORE SETUP
EVENT CALENDAR WITH TICKET PURCHASING
ONLINE COURSE SETUP
LONGFORM SALES PAGE DESIGN
GOOGLE OR SOCIAL AD LANDING PAGE
CUSTOM INTEGRATIONS (QUIZZES, GOOGLE REVIEWS, EHR + MORE)
CANVA DESIGN (BROCHURES, E-BOOKS + MORE)
EMAIL NEWSLETTER BANNER
SOCIAL MEDIA PROFILE BANNER DESIGN
LOGO + BRAND DESIGN
BRAND EXPANSION
SQUARESPACE EMAIL CAMPAIGNS SETUP
SEO AUDIT
SEO & AIO CONSULTING
SEO MONTHLY RETAINER
STREAMLINED BLOG POST TEMPLATE
PITCH DECK OR PRESENTATION TEMPLATE
BUSINESS CARD & LETTERHEAD DESIGN
— WORDS THAT MADE OUR DAY
STEP INTO THE BEST VERSION OF YOUR BUSINESS
Excited to feel confident sharing your business and welcoming the exact kinds of clients you love working with?
THE RIGHT WEBSITE MAKES IT POSSIBLE

