About the project:

I've worked with Alexandra on several website projects over the years, and we currently have another website in production. One of the things I appreciate most about our collaborations is her decisiveness. She knows exactly what she wants to accomplish and trusts me to bring the visual direction to life.

Alexandra is one of the most inspiring entrepreneurs I know. Her willingness to take action and embrace new opportunities makes every project exciting and rewarding. It's an honor to continue supporting her growth through thoughtful design and strategy.

For this project, our goal was to create a polished brand to support the launch of her upcoming book, grow her subscriber list, and promote her speaking and coaching services.

HIGHLIGHTS:

• Brand design, including custom logos, a defined font family, and a custom color palette

• Refined headlines throughout the site to improve audience resonance and search engine visibility

• Made custom edits to brand photography to maintain visual consistency across the website

• Provided Beehiiv consulting and implementation guidance to create a premium subscriber onboarding experience

• Designed a streamlined client inquiry process that makes it easy for prospective clients to take the next step

• Made mobile refinements beyond Squarespace's built-in capabilities, ensuring visitors on smaller devices enjoy a clear, polished, and user-friendly experience

The result is a cohesive brand and website that supports Alexandra's growing business while creating a welcoming experience for both clients and subscribers.