BRAND DESIGN
CUSTOM SQUARESPACE DESIGN
COPY EDITING
SEO/AIO RECOMMENDATION BRIEF
Lana Wickstrom
In Lana’s own words…
“Deana has impeccable people skills along with outrageous talent in her industry. I fully respect how she shows up in the world! She is responsive and creates very useful how-to videos in her feedback that save so much time. She consistently provided unique strategies to help me meet my clients' needs, demonstrating her capacity to truly understand and appreciate the intricacies of my work.
In a time where many think working with a human does not matter, I could not be more confident that working with Deana’s brilliance was the right move, yet again (repeat customer). She is patient, knowledgeable, organized, and impressively systemized.
She has a knack for compassionately supporting clients in ways that instill confidence and excitement. Working with her is an unparalleled marketing experience.”
About the project:
I first created Lana’s website in 2018, and it served her business well for nearly eight years. As her business evolved, so did her vision. When it was time for a significant rebrand and expansion, she reached out to work together again.
One of the highlights of this project was traveling to Saskatoon and spending time with Lana in person. We worked side-by-side at the whiteboard in her office, mapping out her business growth, refining her offers, and strategizing how the next version of her website could better support her long-term goals.
The result was a comprehensive rebrand and website transformation designed to position Lana for her next stage of growth.
HIGHLIGHTS:
Complete brand refresh, including new logos, symbol, color palette, typography, custom icons, and a comprehensive brand style guide
Full website redesign and migration to Squarespace's Fluid Engine platform
Strategic page planning and copy editing to improve clarity and user experience
Creation of additional long-form sales pages to support new offers and conversions
SEO and AIO audit, along with a strategic visibility plan to support future growth
Development and implementation of a group coaching waitlist system
Recommendations for photography and video direction to ensure future marketing assets aligned with the new brand
This project was a true collaboration from start to finish. The final result is a sophisticated, scalable brand and website that reflects the depth of Lana's work today while creating room for where her business is headed next.