CUSTOM SQUARESPACE DESIGN
COPY EDITING FOR SEO
Olympic Coast Exploration Center
In Melissa’s own words…
“Simple & Soulful Creative came highly recommended by our campaign consultant.
Our team enjoyed the customized, watch-at-your-own-pace videos that explained everything from page strategy to content edits to feedback requests — this streamlined the project by eliminating lots of meetings. From the first draft, we loved the look and feel! Deana nailed it right out of the gate (which meant minimal revisions).
Our new site kicked off a significant capital campaign, and Deana solved ALL the problems for us: seamless embedding of our donation widget, integration with our CMS and email marketing system, ADA compliance, and all the little things we didn’t know to think about.
The launch of our site coincided with a groundbreaking event, and since then we’ve received many positive comments on the site as well as email sign-ups and donations. It helped make the launch of the public phase of our capital campaign a success!
Deana really was so great to work with. Sometimes our staffing capacity prevents us from meeting project timelines. Deana not only set the process up for success, but she also made it easy to make minor changes in advance of launch. We were on time and on target! In fact, we launched slightly earlier than anticipated.”
About the project:
The Olympic Coast Exploration Center needed a website that could support the public launch of a significant capital campaign while serving as a professional digital hub for the organization’s mission, programs, and fundraising efforts.
This was a comprehensive custom website project that involved far more than design. Working alongside the organization’s team and campaign consultant, I developed a strategic site that could seamlessly integrate with their donation platform, CMS, and email marketing system while meeting ADA accessibility standards and supporting future growth.
Because multiple stakeholders were involved, I created customized training and feedback videos that allowed team members to review content, understand page strategy, and provide input on their own schedules. This streamlined the process, reduced the need for meetings, and helped keep the project moving efficiently.
The timing of the launch was especially important. The new website debuted alongside a groundbreaking event and the public phase of the organization's capital campaign. To ensure a smooth rollout, I worked closely with the team to implement last-minute updates, troubleshoot technical details, and prepare the site for increased visibility and engagement.
The result is a polished, easy-to-manage website that supports fundraising, community engagement, and long-term organizational goals.