About the project:

Paula is a life coach with nearly two decades of experience and a PCC certification. She helps high-achieving professionals gain clarity, realign their priorities, and intentionally design the life they want to live.

Her old website felt dated and no longer reflected the quality of her services. She wanted a more polished online presence and a better way to communicate the value of coaching to prospective clients.

After completing a set of prep worksheets, Paula and I hopped on a strategy call to map out the next chapter of her brand. From there, I got to work bringing the vision to life.

HIGHLIGHTS:

• Updated her logo to feel more sophisticated while maintaining her down-to-earth approachability

• Created a new brand color palette, moving from brown, hot pink, and yellow to welcoming earthy shades of terra cotta, forest green, muted peach, and warm linen

• Reorganized the navigation for a more streamlined user experience

• Expanded her services into dedicated sales pages to improve both clarity and SEO performance

• Refined headlines to increase audience resonance while supporting search engine visibility

• Selected stock photography to complement her existing brand photos

• Designed custom icons and graphics throughout the site

• Created a cohesive, branded client inquiry experience so prospective clients feel guided, supported, and at ease from the very first interaction

• Made mobile refinements beyond Squarespace's built-in capabilities, ensuring visitors on smaller devices enjoy a clear, polished, and user-friendly experience