About the project:
Beth Doherty came to me ready to evolve her brand and align it with the current chapter of her therapy practice. With a focus on serving clients in upscale Princeton, Beth wanted a website that not only reflected her professional expertise but also positioned her as a leader in her field.
Beth provided thoughtful, well-crafted copy, and I supported her with suggestions to refine the page flow and strengthen her SEO. Just as important as design was usability — Beth wanted to confidently manage and update her site on her own. To support that, I created a custom video training library and added a private practice page on the back end where she can build her Squarespace skills with ease.
We worked closely together to bring her ideas to life, with a collaborative process that ensured every detail felt true to her vision. The end result is a polished, professional site that mirrors the clarity and care she brings to her work.
BETH’S PROJECT INCLUDED:
Custom Squarespace Design
Brand Expansion
Copy Editing for SEO
SQUARESPACE DESIGN
BRAND EXPANSION
COPY EDITING FOR SEO
Beth Doherty Therapy
In Beth’s own words…
“I was referred to Deana by a colleague who spoke so highly of her — and I was sold immediately. From the start, I was extremely grateful for the structure and clarity she provided. Even when I ran into my own hurdles during the process, Deana remained flexible, supportive, and consistently responsive. I truly felt “held” throughout — which made it easy to focus on my end of the work. The result is a beautiful, creative website that clearly and concisely conveys my work. It was absolutely a worthwhile investment in my business.”