CUSTOMIZED FOUNDATION SITE (PIPER)

About the project:

Founder Erin Ewart came to me looking for a fresh start. Her old WordPress site felt outdated and was difficult to use, which made it hard for her to make ongoing updates to support her evergreen and cohort courses.

When I approach a redesign, I focus on solving problems — and for Erin, that meant elevating her brand and reducing the number of clicks it took to convert. I created custom graphics and icons for the site that she can repurpose in her client presentations, courses, and worksheets, helping her brand stay consistent across many client touchpoints.

Erin’s project also included a brand expansion, which involved a subtle refresh of her logo, colors, and fonts that elevated her brand’s look while maintaining the recognition she had built over the years. The changes gave her brand a more polished, cohesive, and contemporary look that better reflects her expertise and the level of her programs.

During the project journey, we provided tech support to untangle her domain and SSL setup, which had been configured many years ago and was causing confusion. I also corresponded with her team and provided tech training videos to flatten the Squarespace learning curve.

Because Erin had an established site, it was crucial to maintain her existing SEO while setting her up for better performance going forward — so we included plugin research, marketing consulting, and a curated stock photo pack to round out the new design.