About the project:
My lovely client, Lisa Sumption, hired me to create a website that felt like an extension of the world she’s built at MOXI — a spa so stunning that it’s been featured in Vogue France, Oprah Daily, Elle Decor Italia, and numerous other design publications.
Perched on the penthouse floor of a historic Manhattan building, MOXI is upscale, refined, and effortlessly luxurious. I knew the website had to match that level of beauty while staying clear and intuitive for visitors.
The goal was to craft a digital experience that echoes the elegance of her world-class interiors while keeping the user journey simple and efficient — allowing the design to delight without ever getting in the way of booking.
SQUARESPACE CUSTOM DESIGN
BRAND EXPANSION
COPY EDITING
Moxi Spa, NYC
In Lisa’s own words…
“What drew me to Simple & Soulful was how special and unique each website felt. I was so impressed with the other websites Deana had created. I wanted to get in on that!
So many designers just copy and paste the same layout with different colors, but not Deana. She has endless creative bandwidth, and every site she creates feels truly one-of-a-kind.
I was especially blown away by her ability to capture in words the essence of what my business, brand, and space feel like…without ever stepping foot inside or experiencing our services firsthand. That is such a rare gift.
She also solved so many behind-the-scenes challenges, especially when it came to organizing content and making our site both easy to navigate and beautiful to look at. Since launching, we’ve seen triple the number of new patient requests compared to before.
I’m just really grateful for a multitalented web designer who could see my vision and bring it to life. Thank you, Deana!”
LISA SUMPTION | MOXI, NYC