About the project:
When Emm Gryner decided to launch her 8-week vocal coaching program, Gryner Voice, she needed more than a course platform — she needed a full brand presence for this new chapter. The project included a custom-designed website to introduce Gryner Voice to the world, alongside a fully built Kajabi course portal to deliver the student experience.
Emm is a JUNO-nominated recording artist who has performed with David Bowie, written bestselling books, and inspired countless musicians through her work. Gryner Voice represented an exciting shift: stepping into her role as a teacher and mentor for singers of all levels. The brand needed to feel polished, credible, and inspiring while staying true to Emm’s approachable style.
I designed the Gryner Voice website to be clean, bold, and engaging, giving prospective students a clear path to learn about the program and enroll with confidence. Behind the scenes, I built the complete Kajabi course platform — from curriculum structure and student portal design to enrollment workflows and email automation. The result was a seamless experience: beautiful on the front end, functional and easy to manage on the back end.
GRYNER VOICE PROJECT INCLUDED:
Custom website design for Gryner Voice (home, program details, enrollment pages)
Full Kajabi course build (student portal, modules, content organization, and worksheets)
Branded design aligned with Emm’s overall artist brand
Enrollment workflows, payment setup, and email automation
Mobile-friendly, streamlined student and admin experience
Subscriber freebie design and course launch newsletter strategy
Coaching, training, and tech support during launch
Launching Gryner Voice was a creative highlight — the project captured both the artistry and warmth that define Emm while giving her a powerful platform to grow her online vocal coaching business.
SQUARESPACE DESIGN
COPY EDITING
KAJABI SET UP & DESIGN
COURSEWORK MATERIALS DESIGN
COURSE LAUNCH NEWSLETTER SEQUENCING
SUBSCRIBER FREEBIE DESIGN
Emm Gryner
In Emm’s own words…
“I hired Simple & Soulful Creative because it was time to launch a course that showcases and shares all I know about singing. I had spoken to another client who was overjoyed with the work Deana and Moses had done, so I hired them.
In an age where service providers and creative entrepreneurs rush to finish projects and hop to the next, I was completely gobsmacked by the generosity, care, and patience that Deana and Moses provided. My ask was not an easy one — I needed lots of things: a new website to serve as the course hub, a seamless sales system to deliver a new digital service, an 8-week course built in Kajabi (with sophisticated funnels, automations, and sequences).
Everything about the work that Deana and Moses did for me was filled with thoughtful details I wouldn’t have known to consider. The whole experience—from site to sales page to new student onboarding was carefully thought-out and beautifully designed. Not only did they have the expertise to understand what I wanted, but they did it with such a positive attitude (even when it got complicated) — their work ethos and talent have inspired me to become better in my own business.
They also went above and beyond to ensure that I understood the process and systems through training videos, timely responses, and a patient attitude. Working with them was more than a good investment for my business, it was life-changing.
I am so comforted that 30 years of my knowledge has been preserved in a course that can now be accessed from anywhere in the world. As a result, the first participant noted a massive change in her abilities as a singer, and others, even experienced music industry professionals, could see it in her as well. Not only are people impressed by the usability of my course, the look of my website, and how professional the email marketing system is, but I also grew my course participants by 470% from the 1st cohort I ran to the second. Having passive income from something that means so much to me is the greatest gift as I get older and focus on other things like family and creative pursuits.”
EMM GRYNER | AWARD-WINNING RECORDING ARTIST & VOCAL COACH | EMM GRYNER & GRYNER VOICE