About the project:
When Jenny Raver reached out, she was stepping into something bold: launching her own consulting practice after decades in the MBA coaching world. With deep expertise, global experience, and a portfolio that includes work with some of the most iconic companies, Jenny had the credentials — but needed help packaging it all into a brand and website that matched her elegant aesthetic and strategic ambition.
Our goal was clear: create a site that felt refined yet powerful, showcasing her credibility while giving her the traction to confidently grow this new chapter of her career.
It was a joy collaborating with Jenny — a brilliant thinker and talented writer — and helping her find her footing in the world of online marketing as she brought Triskele Collective to life.
JENNY’S PROJECT INCLUDED:
Custom website design
Complete brand suite design
Copy editing
Branded email set up
Squarespace campaigns set up
Tech training
Brand and marketing consulting
SQUARESPACE DESIGN
BRAND DESIGN
COPY EDITING
MARKETING CONSULTING
Triskele Collective
In Jenny’s own words…
“Simple & Soulful are true professionals with heart!
I hired Deana and her team at Simple & Soulful after a trusted friend and fellow coach recommended them — and I am so grateful I did. From the very beginning, Deana became a wise, steady, and trusted partner I deeply valued.
Although I’d been a small business owner before, this was my first time launching my own MBA and career coaching business, Triskele Collective. I had countless questions about how to create a website that would both attract the right clients and reflect the ethos of my brand. Deana guided me through every stage of the process — from early branding concepts and visual identity to design structure, copywriting, and content flow — with patience, expertise, and genuine care.
What impressed me most was how seamlessly she and her team integrated strategy and soul. They didn’t just design a beautiful site — they helped me uncover what my business truly stood for. Together, we shaped the logo, color palette, and typography that expressed Triskele Collective’s Celtic-inspired symbolism of transformation and guidance. They made thoughtful choices around tone, imagery, and storytelling that felt both professional and heartfelt — exactly what I wanted my clients to feel when they visited the site.
As a writer, I wanted to play an active role in shaping the content, and Deana completely supported that collaboration. Her editorial insights elevated my writing while honoring my voice, ensuring the copy felt authentic, inspiring, and aligned with the coaching journey I wanted to create for my clients. The end result is a website that beautifully captures the “soul” of both Triskele Collective and me — elegant, inviting, and meaningful.
Beyond design, Deana also helped me understand the mechanics of website marketing, teaching me about SEO basics, client funnels, and content updates so I could manage my site with confidence. She even recommended books and introduced me to two incredible coaches who expanded my business perspective.
Every interaction with Deana and her team — especially Moses — was an absolute delight. They combined technical skill with warmth, integrity, and humor. Whenever I felt overwhelmed as a new business owner, Deana would remind me, “You’ve got this, Jenny.” Those words meant the world to me.
I wholeheartedly recommend Simple & Soulful to anyone who wants not only a functional and stunning website, but also a true creative partner — someone who will help you clarify your vision, bring it to life with artistry, and teach you along the way.
Thank you, Deana and the Simple & Soulful team, for your effort, empathy, and exceptional work. You didn’t just build a website — you helped me build the foundation for my business and brand!”