About the project:
When Aliza Tropper, a talented New York-based therapist, reached out, she was ready for a change. Her old Wix site no longer reflected the professionalism or clarity she wanted — and with growing visibility in media outlets, she needed a website that could support her evolving brand and streamline the client experience.
Aliza came to the table with clear goals, strong copy, and an existing brand foundation — giving us a solid springboard for both design direction and SEO strategy. Knowing that many of her clients engage primarily on mobile, we made the mobile user experience a top priority, ensuring every element felt intuitive and polished on smaller screens.
Throughout the project, we worked in close collaboration, bringing her strategic thinking and ideas to life at each step. The result? A modern, easy-to-manage site that reflects the depth of her work and scales seamlessly with her practice.
Aliza is sharp, focused, and intentional — the kind of client who makes creative collaboration not only productive, but genuinely enjoyable.
ALIZA’S PROJECT INCLUDED:
Custom website design
Copy editing for SEO
Coaching, training, and tech support during launch
CUSTOM SQUARESPACE DESIGN
COPY EDITING
Heartful Mental Health
In Aliza’s own words…
“Working with Simple & Soulful has been an absolute pleasure from start to finish. I heard great things from a colleague who had worked with them, and from the very first interview, I could see how efficient, organized, and genuinely enjoyable they were to work with.
They’re incredibly creative, professional, and communicative, with an attention to detail that made the entire process feel seamless. What surprised me most was their upbeat, positive nature — even after many requests, they never lost their cool or said no. Every step was handled with care, and they truly brought my vision to life in such a thoughtful and beautiful way.
The end result is a professional, user-friendly website that not only looks great but also supports my business systems — from scheduling to registration workflows. I’ve received wonderful feedback from friends, and I feel a noticeable boost in confidence and peace of mind knowing my online presence reflects the quality of my work.
It’s rare to find a team that’s both deeply talented and so easy to collaborate with, but Simple & Soulful delivers on both. I would highly recommend them to any professional looking to build or refresh their website — you’ll be in the best hands.”