About the project:
When Martha Arnett returned for a full redesign of her website, it wasn’t just about aesthetics (because her previous site was gorgeous too) — it was about reflecting the evolution of her work.
After years of running a thriving psychotherapy practice in Chicago, Martha had relocated to Santa Fe and expanded her brand in remarkable ways: launching a podcast, creating multiple courses, and introducing a group coaching program. (She’s also in the process of writing a book).
This redesign marked a new chapter. The goal was to create a clear, scalable website that could house all of Martha’s offerings and make them easy for her to manage as her business continued to expand. It was also important that the new site feel true to Martha’s unique, creative style while maintaining a sense of upscale professionalism.
Our collaboration was built on years of trust. From our first intro call nearly six years ago to today, Martha and I have developed a deep friendship built on mutual admiration (and a lot of laughter). I’m lucky to call her a dear friend who I continue to support on an ongoing basis through my clients-only retainer packages.
MARTHA’S PROJECT INCLUDED:
Custom website design
Complete brand suite design
Squarespace Member Areas set up for mini-courses
Squarespace campaigns branded set up (including newsletter template)
Subscriber freebie design
Subscriber funnel welcome sequence
Smooth (and on-brand) checkout and welcome process for group coaching program
Automated weekly session reminders for group coaching program
Canva brand kit set up (including brand templates for e-books, YouTube banner, etc.)
Coaching, training, and tech support during launch
CUSTOM SQUARESPACE DESIGN
BRAND DESIGN
COPY EDITING
SQUARESPACE MEMBER AREAS SET UP
LIST MIGRATION + SQUARESPACE CAMPAIGNS SET UP
SEAMLESS PODCAST EPISODE INTEGRATION
SUBSCRIBER FREEBIE DESIGN
MARKETING CONSULTING
Martha Arnett
In Martha’s own words…
“Deana (Simple & Soulful Creative) gets it. She listens with her ears, energy, and heart so she can translate what you say into beautiful visuals and messaging. She thinks through the important details you wouldn’t know to consider—set up details that make a big difference to your backend systems and marketing strategy. When Deana collaborates with you, she brings fresh ideas to the table with endless patience and curiosity. She is the quiet powerhouse you want on your team, supporting you and enhancing all of your ideas. I’ll keep hiring Deana over and over. She's the best!”