About the project:

Janet wanted a new website that looked more professional and had updated messaging that spoke directly to CEOs in the healthcare industry. We looked at other providers in her market and developed a strategy to make her consulting firm stand out.

JANET’S PROJECT INCLUDED:

  • Designing a custom site that incorporates specific artwork she’d chosen

  • Writing and editing copy that is more specific to her niche

  • Reorganizing navbar for a streamlined user experience

  • Suggesting headlines that are both resonant and SEO optimized

  • Stock photo recommendations

  • Designing custom icons and graphics for the site

  • Incorporating a concise solution for team member bios

  • Adjusting the mobile view so everything scales beautifully on various device sizes

  • CUSTOM SQUARESPACE DESIGN

  • COPY EDITING

JCD Advisors

In Janet’s own words…

“A colleague of mine had worked with you and I liked the simplicity and clarity of her site. In doing further research, I learned that you really understand businesses like mine!

I was impressed at the flexibility, partnership, and collaboration that you demonstrated throughout the project. I know I'm the customer but often "experts" push back on client ideas. I never felt inhibited in sharing my concerns, suggesting changes, asking questions, or having "dumb" moments. You were a great partner and teacher. Plus, you helped me solve some key problems with my old Squarespace website — the new site is more accessible, more modern, better targeted to my desired clients, and SEO optimized!

I’ve worked with designers in the past, but what was lacking in those experiences was a consultative, skilled approach to ALL of the important aspects of a great site: strategized copy, cohesive branding, and all the nuanced, professional, and creative solutions you put in place that I wouldn’t have known to consider.

I loved working with you. The pre-work was HARD, but it really made me think about aspects of my business that needed attention. Plus — it got me to put all of my good thinking in ONE place, which will prove helpful as I move into the next chapter of my business!”

JANET PINKERTON | FOUNDER & PRESIDENT | JCD ADVISORS

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