About the project:
Summer is an award-winning architect based in Los Angeles. She’s also a life coach for professionals who work in creative industries and frequently feel scattered and stressed. When she reached out to me, she was in the early stages of setting up her new coaching practice. We worked together to develop a unique brand vibe that feels fun and optimistic while maintaining professionalism.
SUMMER’S PROJECT INCLUDED:
Designing a custom site that feels unique in the coaching market
Writing and editing copy that is clear and compelling
Strategizing a streamlined flow through the site to the key conversion page
Suggesting headlines that are both resonant and SEO optimized
Stock photo recommendations
Designing a full brand suite including logo variations, color palette, and fonts
Incorporating a concise client booking process
Adjusting the mobile view so everything scales beautifully on various device sizes
CUSTOM SQUARESPACE DESIGN
BRAND DESIGN
COPYWRITING
Scattered Creatives
In Summer’s own words…
“One of the things I loved about working with you is that you communicate like a coach. You asked good questions and listened to what I needed and wanted. In a service business, the person is just as important as the product, and you are a pleasure to work with. You understand the coaching business and what a website needs to do for that kind of business.
When I hired you, the business was still in formation. We had to work out the messaging together and you were very patient and flexible with the extended timeline I needed so I could organize my thoughts.
Because my clients are aesthetically astute creatives, I it was important that my website reflect that. The site you created for me presents my voice authentically and has really made me stand out from other coaches. The investment has been worth it!
By the evening of the day the site was launched, I had two new inquiries! The messaging as well as the graphics are really resonating with my audience and I get compliments from people all the time. I have been recommending you to other coaches and will continue to do so!”
— SUMMER VARDE | CERTIFIED ADHD COACH FOR PROFESSIONALS | SCATTERED CREATIVES
