About the project:

This was my third website build for Isaac, the founder of Whole Wellness Therapy in Sacramento. I first worked with him back in 2021 to move his practice from Wix to Squarespace. Since then, Whole Wellness has grown from 5 to 18 practitioners and expanded its services to include trauma-informed yoga therapy, group therapy, and other holistic offerings.

The reason for the redesign? The practice had outgrown its site. Isaac, Kae, and I collaborated to identify what needed to change to enhance the feel, flow, and functionality — while also preserving the strong SEO the original site had established. I collaborated closely with his SEO team to overhaul more than 50 pages, creating a site that feels fresh and compelling while maintaining brand continuity.

Our goals were clear:

• Simplify the website and condense the copy

• Improve the navigation for a more efficient, intuitive user experience

• Give it a more personable, human feel that reflects their team and space

• Highlight the unique approach that sets Whole Wellness apart

We used original photography of their team and location to create an instant sense of connection (no stock photos here), and I worked closely with Isaac to edit and refine his copy, ensuring his message comes through with clarity, heart, and strategic marketing best practices.

The project also included a brand expansion, evolving the existing logo, creating a more versatile color palette (beyond Squarespace’s standard five), and subtly weaving those colors into the new site design. While not every color was used on the site, the full palette gave Isaac the flexibility to refresh their physical spaces, from exterior signage to interior décor, while keeping the brand recognizable to existing clients.

The result is a streamlined, modern site that reflects the growth of the practice and makes it easier than ever for clients to find the care they need.