How to Change Your Site Title in Squarespace (Full Guide 2025)
A Simple Way to Give Your Website a Professional Touch
Your website’s title might seem like a small detail, but it plays a huge role in branding and SEO. Whether you're rebranding, refining your message, or just making sure your site looks polished, changing your site title in Squarespace is a simple yet impactful task. In this guide, I’ll walk you through the exact steps to update your site title so your business looks its best online.
Why Your Site Title Matters
Your site title appears in several key places:
The browser tab when someone visits your site
Search engine results, helping your website appear more professional
Your website header (if you’re not using a logo)
Since Squarespace has recently updated this feature, it’s important to follow the latest steps to ensure your site title is displayed correctly.
Step-by-Step Guide to Changing Your Site Title in Squarespace
Step 1: Navigate to Your Homepage
First, log in to your Squarespace account and go to your website’s homepage.
Step 2: Enter Editing Mode
Click Edit on the homepage to begin making changes.
Step 3: Edit the Site Header
Hover over your site’s header and select Edit Site Header to access customization options.
Step 4: Open the Logo Settings
Click on your logo, then press the small pen icon that appears. This will bring up the option to edit your site title.
Step 5: Change Your Site Title
If you already have a site title, you can edit it here. If you don’t, you can add one. Once you’ve updated your title, press Save to apply the changes.
What Makes an Effective Site Title?
Google recommends keeping your site title between 50-60 characters to ensure it displays properly in search results.
Effective Site Title Examples
Modern Interior Design | Home Decor & Renovation Services
Smith & Co. | Expert Business Consulting Solutions
The Artisan Baker | Fresh, Handcrafted Breads & Pastries
Eco-Friendly Living | Sustainable Products & Tips
Yoga Bliss Studio | Mindful Movement & Wellness Classes
Best Travel Deals | Affordable Vacations & Flight Discounts
Healthy Bites | Nutritious Recipes & Diet Tips
Elite Marketing Agency | SEO, Ads & Digital Growth Strategies
When choosing a site title, consider these best practices:
Be Clear and Concise – Clearly convey what your website or business is about.
Include Relevant Keywords – Use words that potential visitors might search for to improve SEO rankings.
Maintain Brand Consistency – Ensure the title aligns with your brand’s messaging and tone.
Avoid Generic Titles – Instead of “Home” or “Welcome,” use a title that differentiates your business.
Keep It Short – Aim for a title that is easy to read and fits well in browser tabs and search results.
Bonus Tip: Submit Your Site to Google Search Console
After updating your site title, it’s a good idea to request Google to recrawl your site so search engines pick up your changes quickly.
Go to Google Search Console.
Submit your sitemap to let Google know about updates.
Request Google to manually reindex your homepage for faster results.
If you’re unfamiliar with Google Search Console or need help submitting your sitemap, let us know, and we would be happy to help.
Thinking about updating your website?
Updating your site title is a small but significant step in making your website look polished and professional. If you're looking for expert guidance on optimizing your Squarespace site for SEO, branding, or design, we’re here to help!
About The Author:
Moses Ward keeps Simple & Soulful organized and optimized behind the scenes. He’s unabashedly deep into the nerd regarding all things SEO, technology, data, and conversions — and loves empowering people with business advice that gets impressive results (and gets bonus points for being trend-proof and tacky-free). He’s got a voice for radio (so says his biz & life partner). Book a call or you’ll never know.
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