Teach AI to Sound Like You (Without Learning to Code)

How coaches, creatives, and health care practitioners can build a more familiar, aligned AI writing partner

When the Words Don’t Sound Like You

You open ChatGPT, type in a prompt for a blog post, and it gives you something that’s... almost right.

It’s polished. Kind of helpful. But it doesn’t sound like you.

Maybe it’s too stiff. Or too casual. Or it uses phrases like “leverage scalable solutions” when you were trying to write a gentle welcome for your new therapy clients.

If this sounds familiar, you’re not alone. Many of us are using AI to help write content for our businesses, but getting it to actually sound like us can feel like an uphill climb.

What you’re bumping into isn’t a lack of creativity. It’s a lack of consistency.

That’s where the idea of “fine-tuning” comes in. And no, you don’t need to write code, use developer tools, or even know what an API is to make it work.

Let’s talk about how to train your AI to sound more like you in a soulful, simple, and fully human way.


What Fine-Tuning Really Means (in Plain English)

In the tech world, “fine-tuning” means training a language model to behave in a specific way using examples of your own tone, voice, and structure.

But here’s the good news: you don’t need to do the technical version to get most of the benefits.

You just need to show the AI enough examples of what you want so that it can start responding in your style more reliably. In practice, that means:

  • Providing tone guides and voice samples

  • Giving input–output examples (like “When I ask this, I want it to respond like this”)

  • Using reusable prompt templates or Custom Instructions to reinforce your voice

This isn’t about replacing your creativity. It’s about supporting it so you’re not starting from scratch or fixing robotic drafts every time.


Why This Matters for Coaches, Creatives, and Health Care Practitioners

You’re not a tech startup. You’re building something personal, meaningful, and values-driven.

So when you ask AI to help with writing — blog posts, welcome emails, podcast notes, website copy — it needs to sound like you.

Because your voice is part of your offer.

You don’t have time to rewrite every AI output. But you also don’t want to settle for language that feels misaligned or off-brand.

That’s why creating your own mini “fine-tuning” system matters. It saves time, builds trust, and helps you stay consistent across everything you publish.


How to “Fine-Tune” ChatGPT Without Coding Anything

Here’s a soulful, non-technical approach to making your AI writing partner work better for you.

1. Gather Your Voice Samples

Start by collecting writing that already sounds like you. Look for:

  • Blog posts you’ve written

  • Email newsletters

  • Website copy (especially your About or Welcome page)

  • Social media captions

  • Client responses or journal-style reflections

You’re looking for language that feels clear, natural, and aligned with how you actually communicate — not how you think you should.

2. Identify Your Style and Structure

Ask yourself:

  • What kind of tone do I usually use? (Warm? Playful? Grounded?)

  • Do I write in long paragraphs or short, skimmable chunks?

  • Do I use metaphors, questions, or personal stories?

  • How do I usually structure content? (Intro to tips to invitation?)

You can even paste a few writing samples into ChatGPT and ask:

“What patterns do you notice in this writing style?”

Then refine or reword what comes back so you can turn it into a simple style guide.

3. Create Reusable Prompt Templates

Once you know how you like to write, you can build prompts that start with your preferences. For example:

“You are my writing assistant. Use a warm, clear, conversational tone. Avoid jargon. Structure responses with a soft opening, three simple tips, and a gentle call to action. Write like I’m talking to a thoughtful, sensitive client.”

Then follow that with what you want:

“Write a blog post about how to prepare for your first coaching session.”

Save that prompt and reuse it whenever you need it.

4. Use ChatGPT’s Custom Instructions Feature

If you’re using ChatGPT (free or Pro), there’s a built-in feature that lets you teach it how to respond without needing any special tools.

Here’s how to use it:

1. Open ChatGPT and click your name (or the three dots) in the bottom-left corner
Choose “Custom Instructions” from the menu.

2. Fill in these two key fields:

  • What would you like ChatGPT to know about you to provide better responses?
    Paste in your tone guide, what kind of work you do, who you serve, and what your voice should sound like.
    Example:
    “I’m a holistic coach and wellness practitioner. I speak with a calm, grounded tone. I use metaphors, short paragraphs, and gentle invitations. Avoid salesy language and jargon.”

  • How would you like ChatGPT to respond?
    Give it clear direction on tone, structure, and formatting.
    Example:
    “Respond with warmth and clarity. Use headings and bullet points when possible. Keep responses concise and human. Use natural language like I’m writing to a client or peer.”

3. Save and start chatting
These settings will apply to all your conversations automatically. You won’t need to re-explain your preferences every time.

5. Give Feedback and Keep Teaching

When ChatGPT gives you a decent-but-not-great draft, don’t just fix it. Copy your edited version back into the conversation and say:

“This is more like what I was looking for. Notice the tone, rhythm, and language. Let’s use that style going forward.”

You don’t need dozens of examples. Even a few well-phrased ones can go a long way.


Final Thought: You’re Not Behind. You’re Just Building a Relationship

If AI tools like ChatGPT have felt “off” for you, that doesn’t mean you’re doing it wrong. It means you’re still in the learning phase, and that’s normal.

Using AI to support your creative or professional voice is less like programming a machine and more like onboarding a new assistant. It takes a little time. But once it clicks, the time savings and consistency are real.

You don’t need to know how to fine-tune a model in code. You just need to know how to teach it what good looks like, in your voice, your tone, your rhythm.

That’s not a tech skill. That’s a communication skill. And you already have it.

Want Support Using ChatGPT in a Way That Feels Aligned?

If you’re using AI in your business but struggling to make it sound like you, I offer strategy sessions and copy support to help you build a consistent, soulful voice — with or without AI.

Let’s create clarity, confidence, and content that actually feels like you.


About The Author:

Moses Ward keeps Simple & Soulful organized and optimized behind the scenes. He’s unabashedly deep into the nerd regarding all things SEO, technology, data, and conversions — and loves empowering people with business advice that gets impressive results (and gets bonus points for being trend-proof and tacky-free). He’s got a voice for radio (so says his biz & life partner). Book a call or you’ll never know.


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Moses Ward

This article was written by Moses Ward

Moses Ward has spent the last 11 years working alongside his wife and business partner, Deana, creating beautifully simple and effective Squarespace websites for their clients. He specializes in keeping things organized behind the scenes, optimizing websites for SEO and integrating 3rd party applications into Squarespace. Before joining forces with Deana, Moses had a successful career in technology sales, bringing a strategic and results-driven approach to every project.

https://simpleandsoulful.com
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