About the project:
Working with the Clover team was an absolute joy. I moved their site (including their blog) out of the Strikingly platform into Squarespace 7.1 Fluid Engine.
The goals for the redesign were to upgrade the professionalism of the site while maintaining a friendly, personable vibe. They also wanted a better user experience because their old site was confusing to navigate.
THE CLOVER PROJECT INCLUDED:
Creating a completely custom design that is professional without being stuffy
Strategizing the way the content flows for a more enjoyable experience
Editing the copy into cohesive and concise sections
Suggesting headlines that are both resonant and SEO optimized
Updating the logo and tweaking the color palette so they feel more modern
Designing custom icons and graphics for the site
Adjusting the mobile view so everything scales beautifully on various device sizes
CUSTOM SQUARESPACE DESIGN
BRAND EXPANSION
COPY EDITING
Clover Search Works
In Julie’s own words…
“Your flexibility and responsiveness were outstanding; and your fresh perspective on our work was invaluable. We were particularly grateful for your patience when we needed more time or requested revisions—you never rushed us or imposed extra charges for these adjustments. Most impressively, your use of short instructional videos to explain site revisions and features was both efficient and empowering, enabling us to manage future changes independently.
Our previous website didn’t showcase our expertise very well or maintain a professional image. The new site not only tells our story more effectively but also significantly enhances functionality. It was undoubtedly a worthwhile investment in our online presence. The new design better represents our organization, instilling a sense of pride and professionalism that we believe will positively impact our business.
The whole process with you stood out for its ease, flexibility, and patience. You executed every requested change efficiently and maintained a consistently accommodating attitude throughout the project, even when we needed extra time or revisions. This level of service, adaptability, and understanding was refreshing and deeply appreciated.”
— JULIE EDSFORTH | CO-FOUNDER & SEARCH CONSULTANT
