About the project:
I had worked with Lisa before this project when we created a website for her private coaching practice a couple of years ago. Since launching her other site, her client list has grown to a point where she wants to train others to do what she does.
Before her new site, she had been using a DIY’d Thinkific page as her main sales page for the program. She felt that the design was lacking and was looking forward to a major style upgrade.
Her main goals for this project were a fresh, modern design that feels feminine without being ‘overly girly’ and distilling her lengthy message down to something more manageable. While Lisa felt it was necessary to include a lot of information because this type of work is not mainstream, she wanted the copy pruned and organized so it’s informative without being overwhelming.
LISA’S PROJECT INCLUDED:
Creating a completely custom design that is both professional and beautiful
Strategizing the way the content flows for easier sales conversions
Editing the copy so it is clear, accessible, and enjoyable
Suggesting headlines that are both resonant and SEO optimized
Selecting stock photography that feels on-brand and cohesive across the site
Building a course sales page that is packed with sales psychology principles
Designing a new logo and certification badge that are an extension of her main brand
Coding a custom navbar that is super clean and simple to use
Designing custom icons and graphics for the site
Setting up a graduate directory that is waiting in the wings, to be launched later
Adding her custom brand font along with customized CSS style adjustments
Adjusting the mobile view so everything scales beautifully on various device sizes
CUSTOM SQUARESPACE DESIGN
BRANDING
COPY EDITING
Menstrual Coach Academy
In Lisa’s own words…
“I love your way of working—the clarity, organization, creative process, and openness to where it can go. I also felt comfortable that you already had a good sense of my business so working with you again was a no-brainer!
You don't just create websites. You think through the whole business with a client, helping them work through their great ideas AND their chaos. Then you build an online home that is beautiful and streamlined.
What always delights me about working with you is your kindness, availability, design expertise, creative inspiration, and technical expertise. You gave thoughtful attention to both me AND my clients from start to finish.
While I enjoy writing, it can be so hard to see the forest from the trees when you’re writing for your own business. You really helped me work through some sticky copywriting points. I can be so 'in' my work that it's hard for me to remember to drop the sciencey language and speak my clients’ language instead. You also knew what was good to keep on the sales page and what to prune away because it was slowing down sales conversions. I regularly receive compliments that the website is the opposite of overwhelming and that's the feeling I was looking for when people visit!
What’s more? I have already had 8 people confirm their place on this year's course— 3 months in advance of starting! That’s incredible!
It was an absolute dream to work with you (again) and co-create this together, Deana. You really brought your magic and I am incredibly happy. I even had a drop in my mood after we finished because I loved the creating stage so much—haha! It's so brilliant to have you on my team. Much love as always from Ireland!”
— LISA de JONG | FOUNDER & DIRECTOR | THE MENSTRUAL COACH ACADEMY
