About the project:
The Tux Guys co-owner, Ameer, contacted me because he had DIY’d his original site and his customers were getting confused due to some usability issues. The navigation wasn’t intuitive and the message didn’t have enough contrast to be readable on backgrounds. Ameer wanted to elevate his site so it felt more ‘luxury’ — like his line of tuxedos and the concierge service he provides.
THE TUX GUYS PROJECT INCLUDED:
Creating a completely custom design that feels ‘luxury’
Reworking the navigation so it feels easy and intuitive to click to key sales pages
Strategizing the way the content flows for a more enjoyable experience
Editing the copy into cohesive and concise sections
Suggesting headlines that are both resonant and SEO optimized
Overhauling his tuxedo gallery so it feels more immersive
Implementing ‘wish list’ functionality so customers can save their favorites
Designing custom icons and graphics for the site
Adjusting the mobile view so everything scales beautifully on various device sizes
CUSTOM SQUARESPACE DESIGN
COPY EDITING
The Tux Guys
In Ameer’s own words…
“I spoke with other designers but hired you because you answered my questions with ease, and your portfolio of work was impressive. I was delighted that you happily provided guidance, consulting, endless revisions, and insights that went beyond the scope of the project.
This was a great investment in our business. I'm very happy with the way our site turned out—it is everything we hoped for. The new design helped us solve many process problems that our old site wasn’t capable of.
Speaking of the old design — everything was a disaster. I was dealing with someone who only knew how to do things one way, which was frustrating. You, on the other hand, were very knowledgeable, very generous with that knowledge, and always coming up with innovative ways to improve things. Plus, your tried and true process made working together so simple. OHHH and you’re very funny and patient:)
Deana, you were a pleasure to work with. You made a complicated process as easy as possible. You never gave me no for answer—you always found a way. You were definitely a great guide throughout the process. Another thing I appreciated was you had answers to most of my questions and concerns, and the few times you didn't, you did the research and helped me solve those concerns or problems. You were meticulous about improving our SEO and I just appreciate everything you did for us!”
— AMEER AWADEH | CO-OWNER
