Helpful Articles

BUSINESS MINDSET + MARKETING STRATEGY

Explore the mindset shifts, marketing moves, and simple systems that help you grow in a way that feels grounded, not gimmicky.

Blog + Squarespace Tips and Tricks
Authenticity in the Age of AI: What Your Website Might Be Missing
Squarespace vs WordPress: How to Choose the Right Website Platform for Your Business
What Is Topical Authority?
Marketing vs. Sales Problem: How to Know What’s Really Holding Your Business Back
What Soulful Business Owners Resist (But Should Embrace)
Don’t Forget Analog: Offline Marketing in a Digital-Obsessed World
Stop Overthinking: A Friendly Nudge for the Early Days of Your Business
Are Lead Magnets Dead? Why the Old List-Building Strategies Aren’t Working — and What to Try Instead
Semi-Custom vs. Custom Squarespace Design: Which Is Right for You?
Is Your Squarespace Website Working for You?
Soulful Sales Funnels: Create an Authentic Client Journey (No Tech Stress!)
Before You Boost: 3 Website Fixes to Make Before Spending on Ads
Teach AI to Sound Like You (Without Learning to Code)
Why Your Landing Page Might Be Costing You Clients and How to Fix It
The Simple & Soulful Manifesto: How We Do Business
10 Reasons Your Business Still Needs a Blog in 2025
10 Years as a Squarespace Website Designer: Stories, Lessons & What’s Next
Important Lessons From My First Nine Months of Business
How To Clear Energy Blocks In Your Life & Business