The Simple & Soulful Manifesto: How We Do Business
We don’t take the name of our business lightly. Simple and soulful are two words that embody our whole approach to living and working well.
For us, the word SIMPLE means:
Uncluttered
Uncomplicated
Clearly communicated
Respectful of efficiency and brevity
Having and honoring boundaries (our own and others)
The word SOULFUL means:
Real, authentic, patient, and compassionate
Unabashed and unwavering alignment with kindness
Thoughtful of details that add magic to everyday experiences
Connection with a deeper purpose that creates ripples of goodness in the world
What We Love
How our clients’ eyes light up when they see their vision come to life
A calm, supportive project journey that leaves our clients (and us) feeling a bit wistful when it’s over
Website design that feels timeless instead of trendy (because who wants their website to feel dated when boho-wavy text gets thrown into the design boneyard – and trust us, it will).
Meeting new people who, like us, care deeply about making the world feel safer, brighter, and better with their work.
Creating website and workflow systems that make running and marketing a business feel simple and soulful.
Rolling up our sleeves and detangling what feels overwhelming and seemingly impossible for our clients.
Coffee in the morning. Tea in the afternoon.
What We Believe
Good design isn't just pretty—it solves problems
Digital experiences should feel lovely and human
Kindness is a good business strategy
Our time with clients should feel fun
Sometimes things take a little more time – revisions don’t annoy us
Relationships matter more than transactions
We Will Always
Make sure your website is easy to navigate, even for your mom
Tell you when something isn't working (even when it's uncomfortable)
Answer your emails with sincerity
Do the heavy lifting on stuff you don’t need or want to deal with
Honor timelines but kindly flex when life throws a curveball
Celebrate your wins like they're our own
Find ways to delight you rather than meet your baseline expectations
Show you what we mean with step-by-step video communication in between project meetings
Help you feel comfortable and excited leaving our cozy harbor and embarking on the wide open internet ocean with your new website
We Will Never
Sell you things you can’t afford or don’t need
Sacrifice quality for convenience
Get huffy when you share honest design feedback
Create something we wouldn't gush about
Make you feel stupid for asking questions or sharing concerns
Accept a project just for the money – we’ll do our best to refer you along if our services or skills aren’t a good fit for your project goals
Stop learning, evolving, experimenting, and growing
Send you out the door with AI ‘word salad’ messaging
Use Comic Sans or Papyrus. 😂
About The Author:
Deana Ward is an experienced Squarespace website designer and professional copywriter. Over the past decade, she’s helped thousands of business owners ditch the DIY hellscape so they can stop tinkering and start taking action. Want to shine up your brand so you feel proud? Overhaul your message so you say the right words instead of all the words? Or soup up the SEO engine under the hood of your website? You’re in the right place!
Tired of feeling lost in DIY-ville? I’d love to help you.
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