What Soulful Business Owners Resist (But Should Embrace)
When you’re building a purpose-driven business, it’s tempting to stay in the realm of creativity and intuition. You follow what lights you up, you move with inspiration, you pour your energy into what feels good.
That’s not a flaw, it’s your gift. But when that same instinct steers you away from structure, clarity, and consistency, your business can stall. Or worse, start to feel heavy and out of sync.
Here’s what soulful business owners often avoid... and why choosing to lean in can make all the difference.
Writing Strategized Content
You have something meaningful to say, and you want to write from the heart, not a formula. But strategy doesn’t mean selling out or losing your voice.
It means understanding how your ideal clients search for help. It means finding the bridge between what you want to say and what they need to hear. Keyword-informed content isn’t about chasing clicks. It’s about speaking clearly and consistently in a way that helps your work land in the right hands.
You can still write from the soul, but let the strategy shape the structure so your content doesn’t get lost in the noise.
Try this:
Balance one “from the heart” post with one SEO-friendly, audience-driven post each month.
Staying Consistent with One Thing
Shiny object syndrome is real — especially when you’re multi-passionate. But every time you start over, you lose the compounding momentum that consistency creates.
It’s not that your new idea isn’t good. It’s that the last one never had time to mature.
Give your offer, message, or platform the benefit of time. Growth often happens in the middle stretch — right after the initial excitement fades and before the rewards show up.
Ask yourself:
What’s one thing I could stay with for the next 90 days, no matter how tempted I am to pivot?
Getting Out There
Hiding behind your screen can feel like productivity, but it’s often a form of self-protection.
The truth is, your next opportunity probably won’t come from another Canva post or landing page. It will come from a person, someone who sees you, hears you, and connects with your energy.
Getting out there might look like attending a local gathering, hopping on a networking call, pitching a podcast, or simply having a real conversation with someone in your field.
Reframe it:
Visibility isn’t about performance. It’s about making yourself available for resonance.
Implementing What You Already Know
You’ve taken the course. You’ve read the books. You’ve bookmarked the PDFs.
And yet, it’s tempting to keep gathering instead of applying — especially when you feel uncertain. But consuming more doesn’t always lead to clarity. Sometimes it just creates mental clutter.
Integration is where transformation lives. And often, your next level is about using what’s already in your hands.
Mantra:
I trust what I know. I learn through doing.
Tracking What’s Working
If you don’t measure anything, you’ll never feel like you're making progress.
And if you only measure short-term wins, you’ll miss the long game.
Whether it’s website traffic, inquiries, email open rates, or Instagram saves — your numbers tell a story. They help you see what’s connecting, what needs adjusting, and when it’s time to double down or step away.
But don’t overdo it:
Pick three metrics to track for 60 days and stick with them.
Investing in a Professional
You’re smart. Capable. Scrappy. But at some point, DIYing everything becomes a bottleneck — not a badge of honor.
When you hire the right support, it’s not just about outsourcing tasks. It’s about unlocking energy and clarity you didn’t even realize you were leaking.
Hiring a designer, coach, strategist, or VA isn’t indulgent. It’s a vote of confidence in your vision — and an invitation for your business to grow.
Helpful question:
Where am I tolerating “good enough” when I really need expertise?
Moving Your Body
When your mind is spinning, your body often bears the weight — tension in your shoulders, shallow breathing, foggy focus.
Movement resets your nervous system. It reconnects you to your intuition. And it creates momentum, even on days when everything feels stuck.
You don’t need a full routine. Just 10 minutes of walking, dancing, stretching, or even standing outside barefoot can be enough to shift your energy.
Remember:
You are not just a brain running a business. You are a whole human. Let your body be part of the process.
A Few Other Things Soulful Entrepreneurs Resist:
Here are a few additional ideas you could expand into full sections or integrate briefly:
Setting Boundaries
Saying no to what doesn’t align — especially with clients or collaborations — can feel scary. But boundaries protect your energy and your brand.
Selling Consistently
Avoiding selling because you don’t want to sound “pushy” often results in confusion. Selling is service when it’s aligned.
Letting It Be Easy
Some business owners subconsciously make things harder than they need to be. If it feels peaceful or joyful, it’s still valid.
Letting Something Die
Old offers, identities, or platforms sometimes need to be released to make space. Resistance to letting go can keep you stuck in the past.
The Bottom Line
If you’ve been resisting any of these things, it doesn’t mean you’re failing — it means you care. But resistance is a teacher. It shows you where you’re being invited to grow.
You don’t need to fix everything at once. Just choose one area and start there. Small shifts create big ripples.
Ready to move through resistance with more clarity and support?
Whether you’re craving strategic structure or simply need a trusted guide to help you take your next step, I’m here for that.
Explore how we can work together
About The Author:
Deana Ward is an experienced Squarespace website designer and professional copywriter. Over the past decade, she’s helped thousands of business owners ditch the DIY hellscape so they can stop tinkering and start taking action. Want to shine up your brand so you feel proud? Overhaul your message so you say the right words instead of all the words? Or soup up the SEO engine under the hood of your website? You’re in the right place!
Tired of feeling lost in DIY-ville? I’d love to help you.
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