Why Your Landing Page Might Be Costing You Clients and How to Fix It
You’ve done the work to build your service, create visibility, and launch your landing page. But if inquiries, bookings, or sign-ups are falling short, the issue may not be effort. It may be that your page isn't doing what it’s meant to: create clarity and trust.
We work with a lot of service-based professionals like coaches, consultants, and healthcare professionals. We’ve seen what works—and what quietly pushes clients away.
Here are the most common landing page missteps and how to correct them.
1. Your Message Isn’t Clear Within 30 Seconds
Visitors should understand what you offer, who it’s for, and how it helps—almost instantly. If your headline is vague or buried beneath too much text, they’ll move on.
How to fix it: Use a straightforward headline and subhead, paired with a simple call-to-action. Avoid industry jargon. You don’t have to be over-the-top, just speak plainly, like you would to a client.
2. The Page Feels Inactive or Outdated
If your last blog post is from last year or your Instagram feed is blank, people may wonder if you’re still available or if you are really serious about what you do.
How to fix it: Keep your content fresh. Even one post or update a week shows your practice is active and engaged. Consider using tools to simplify content scheduling.
3. There’s No Easy Way to Reach You
If visitors need to click through several pages to find your contact info, they may give up before reaching out.
How to fix it: Place your contact details—email, phone, or booking button—right on the landing page. Make it easy for someone to take the first step.
4. You Present Too Many Options
Multiple packages or service paths without context can overwhelm someone who's looking for clarity and support.
How to fix it: Feature one clear offer on your landing page. You can always introduce additional options later in the journey.
5. The Site Doesn’t Load Well or Quickly
A landing page that’s slow to load or difficult to navigate on a phone creates friction and often leads to exits before people even see your content.
How to fix it: Test your page speed and mobile layout. Make sure images are compressed and that the page flows smoothly on smaller screens.
6. There’s No Personal Introduction
People seeking coaching or care are often looking for a personal connection. If your landing page feels anonymous or generic, it may be hard to build trust.
How to fix it: Add a warm photo and a short introduction. A simple message about who you are and why you do this work can go a long way.
7. No Emotional Reassurance
If your tone is too clinical or promotional, it may feel out of step with the vulnerability of your audience.
How to fix it: Speak gently. Acknowledge where people may be emotionally, and offer supportive, calming language. Even one sentence that says “you’re not alone” can create connection.
8. No Clear or Low-Pressure First Step
“Book now” can feel like too much for someone who's still exploring. Without a gentler entry point, visitors may hesitate.
How to fix it: Offer a free guide, short consultation, or email welcome series. A small step invites trust without pressure.
9. Your Message Is Too Broad
Trying to appeal to everyone often means speaking to no one in particular. When your message is vague, it’s hard for the right people to feel seen.
How to fix it: Speak directly to the types of people you serve. Describe situations they recognize. Specificity is more relatable than general claims.
Final Thoughts: Trust Begins Here
Your landing page is more than a brochure. It’s the beginning of a relationship. When done thoughtfully, it can calm hesitation, answer questions, and create space for someone to say, “Yes, this is for me.”
We help create landing pages that are grounded, clear, and deeply human. If you’re ready to refine yours, we’d be honored to support you.
About The Author:
Moses Ward keeps Simple & Soulful organized and optimized behind the scenes. He’s unabashedly deep into the nerd regarding all things SEO, technology, data, and conversions — and loves empowering people with business advice that gets impressive results (and gets bonus points for being trend-proof and tacky-free). He’s got a voice for radio (so says his biz & life partner). Book a call or you’ll never know.
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