Show Up & Be Found: Soulful SEO for Creative Entrepreneurs
Simple, aligned strategies to help more of the right people find your work online
Why SEO Still Matters in 2025
Let’s be honest: most creative entrepreneurs, coaches, and health care practitioners don’t get excited about SEO. It can feel technical, impersonal, and out of sync with the heart of your work.
But here’s the truth: your dream clients are already searching for someone like you. And SEO is simply the practice of making sure your website is set up so they can actually find you.
It’s not about gaming the system or sounding like a robot. It’s about clarity, alignment, and being accessible to the people you’re meant to serve.
The good news? You don’t need to be an expert. A few simple, soulful strategies can dramatically improve your visibility, without compromising your voice.
1. What Is SEO, Really?
SEO stands for “Search Engine Optimization.” At its core, it’s about helping your website show up on Google (and other search engines) when someone types in a question, service, or keyword.
But more than that, SEO is about making it easy for the right people to find what they’re looking for, and to know when they’ve landed in the right place. Your place.
It includes a mix of what’s written on your site (like your page titles, blog content, and headings), and what’s behind the scenes (like image alt text and metadata).
2. Soulful SEO Principle: Clarity Over Cleverness
Many creatives use poetic, abstract language to describe what they do. But when it comes to SEO, clarity wins.
If someone is searching for a “vocal coach in Austin” or “nervous system regulation for burnout,” and your homepage says “helping you come home to your inner voice,” they may never find you — even if you're a perfect fit.
Use clear, descriptive phrases that reflect how your ideal client would naturally search for support. This doesn’t mean sounding generic. It means being specific.
Try:
“Holistic therapist in Portland, Oregon”
“Branding and Squarespace design for creative small businesses”
“Public speaking coach for wellness practitioners”
Let your homepage, service pages, and headings reflect the real language your clients are using.
3. Use Keywords (But Don’t Let Them Take Over)
Keywords are words or phrases people type into Google when they’re looking for something. They’re helpful guideposts, not strict formulas.
Use them in:
Your page titles and descriptions (especially your homepage and service pages)
Your H1 and H2 headings
Your blog post titles and introductions
Your image file names and alt text
For example, instead of uploading an image titled “IMG_2562,” rename it to “nervous-system-coaching-session.jpg”, both humans and search engines will appreciate the context.
Free tools like Ubersuggest or Google’s Keyword Planner can help you find phrases your audience is actively searching for.
4. Gently Optimize Your Squarespace Site
Squarespace offers built-in SEO tools that are beginner-friendly. Here are a few steps to take:
Customize your page titles and descriptions (especially for your homepage and services)
Use alt text to describe every image (bonus: this also improves accessibility)
Structure your content using headings (H1, H2, H3) rather than just bold text
Ensure every page has a clear title and is easy to navigate
Once you’ve made these updates, submit your site to Google Search Console. It’s a quick and free way to help Google index your site more accurately.
5. Blog Strategically (and Honestly)
Every blog post is a new opportunity to show up in search results.
Start with real questions your clients are asking. Then answer them in your voice.
Examples:
“How do I prepare for my first voice coaching session?”
“What’s the difference between somatic therapy and traditional talk therapy?”
“When should I update my website design?”
Use the full question in your post title or first paragraph, and then answer it like you would if you were speaking to a new client. SEO will follow.
6. If You Work Locally, Use Local SEO
If you serve a specific area (or want to be found for local searches), here’s how to support that:
Mention your location on your site, especially on your homepage, contact page, and footer
Set up or update your Google Business Profile with your services, hours, and website
Use location-based keywords where appropriate (e.g., “Reiki sessions in Atlanta,” or “Online therapy for clients in Oregon and beyond”)
And if you offer virtual services, say so clearly. This helps you show up in both local and online searches.
7. Don’t Wait for It to Be Perfect
You don’t need to implement every SEO strategy at once to see results.
Start small:
Choose 2–3 clear keywords for your homepage
Add alt text to your images going forward
Write one blog post that answers a common client question
Progress is better than perfection. Over time, these efforts compound. Your site becomes easier to find, and your people start finding you with less hustle.
Conclusion: Visibility Can Be Aligned
SEO isn’t about adding pressure or complexity. It’s about removing the barriers between you and the people who are already looking for the kind of work you do.
With the right foundation and a few intentional tweaks, your Squarespace website can become more than a digital presence, it can become a powerful, organic path to connection.
If your site feels beautiful but invisible, you don’t need a total overhaul. Sometimes, a few strategic changes can open new doors.
About The Author:
Moses Ward keeps Simple & Soulful organized and optimized behind the scenes. He’s unabashedly deep into the nerd regarding all things SEO, technology, data, and conversions — and loves empowering people with business advice that gets impressive results (and gets bonus points for being trend-proof and tacky-free). He’s got a voice for radio (so says his biz & life partner). Book a call or you’ll never know.
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